For years, large exhibition and convention venues could barely keep up with the demand for space. Their calendars were full of weekly trade shows and conferences, one after the other. But in the blink of an eye, the arrival of the COVID19 virus rendered the halls empty, making the live event industry one of the hardest hit by the pandemic.
Rather than just waiting for the global outlook to turn more positive, event organizers been working to adapt to the present circumstances. More and more, they have turned to technology for online alternatives to face-to-face events. While webinars and video conferences have become commonplace, virtual trade fairs are still a relatively new concept in the Philippines. One of the events embracing virtual technology is the country’s longest-running expo for business gifts, the Corporate Giveaways Buyers’ Show.
For over 30 years the Corporate Giveaways Buyers’ Show has successfully linked suppliers with thousands of top executives and decision makers searching for their year-round company giveaways and business gifts. This year, the Corporate Giveaways Buyers Show goes online through a virtual trade show from July 31 to August 6.
“Many of our exhibitors are family-run SMEs and MSEs. It was important to find a way for them to continue to get their products and services in front of institutional buyers, especially now that in-person meetings and client visits can’t be done,” shares Raquel Romero, President of World Expos & Concepts, organizers of the virtual trade show.
The Corporate Giveaways Virtual Trade Show is a browser-based online platform for marketing, advertising and procurement professionals to do their gift sourcing safely from their desktop, laptop or tablet. Attendees will be able to explore the virtual exhibit hall and visit booths, download brochures, view videos, product photos and inquire directly with suppliers through live chat and email.
When asked if such an event was still relevant in view of the current situation, Romero offers this take, “We need to get businesses up and running again, but since budgets are not as they were and lavish advertising campaigns have been put on hold, what better way re-connect with your clients than through a gift delivered directly to your intended target? A thoughtful token is a great way to remind clients that you are still at their service; or show gratitude for their continued patronage. It is also an effective tool to recognize loyal employees for going above and beyond the call of duty during these uncertain times.”
“There will be thousands of customizable and branded products of all types and price points from the country’s leading suppliers. Leather goods, eco-friendly gifts, mobile accessories, drink ware, bags and luggage have always been popular, but this year we’re also seeing timely items such as self-care kits and products related to safety and hygiene,” adds Worldexco Head of Marketing Services, Bogee Romero. “We’re proud of how our exhibitors have adapted to this technology in order to continue the show’s three-decade run.”
Admission to the Corporate Giveaways Virtual Trade Show is free of charge. For more information, visit the www.corporategiveawaysbuyershow and follow the event on www.facebook.com/CorporateGiveaways