Men and women are facing many challenges in times of calamity or pandemic. It is an effort to still look dapper in and out of their homes.While Hollywood celebrities are enticing the public to use the products that they are endorsing to look good, the question is, are these products safe?
Looking beautiful is still relevant. But beneath this consciousness to look good, everyone nowadays gives the same emphasis on the importance of feeling good at the same time, a realization that seemed to have led the industry to a continuous transformation. Globally, there is a movement that advocates for the protection of the environment by encouraging people to patronize environment-friendly products.
This gave rise to Green beauty, a growing movement of people and industries who want to be beautiful and responsible at the same time as it tries to emphasize the absence of harsh synthetic elements, which are toxic and carcinogenic every consumer applies in his/her body, and at the same time do not destroy the environment.
The term Green beauty has no precise definition in the dictionary. The person who coined this term must have drawn it from the conclusion of ascensional aesthetic (the belief that one should rise from lower to higher forms of beauty), with contention that artificial beauty is enjoyable.
Green beauty is clean beauty and generally refers to products, which are nontoxic and not harmful whether they are natural or not. One must take not that there is no such thing as “chemical-free” cosmetics since every ingredient used in developing a cosmetic product, natural or synthetic is a chemical.
This commercial ethos covers a wide spectrum of principles that advocates the use of products that are not harmful to one’s health and the planet. It comes with an awareness that being “green” also means being socially responsible and ethically mindful.
In the Philippines, Diwatang Maria is setting the benchmark for Green beauty at a high level.
Diwatang Maria is a local start-up brand that blends science and passion to give Filipinos access to effective, achievable, and sustainable skincare. “We offer high-quality and locally made organic soaps that help your skin achieve that healthy glow to which the diwatas are known for,” shares Ma. Concepcion Macalintal, founder and CEO of Diwatang Maria. In 2018, the company was founded.
Macalintal saw the need to provide beauty products that will not only help consumers attain the results from the products they are using, but also to embrace a business ethic that provides consumers “green beauty” products that are natural, organic, safe, free from harmful and toxic ingredients, and safe to the environment.
“People are starting to realize the importance of natural or organic products. This Green Beauty movement is more than a practice that was adopted just recently but rather a reticent movement, which started sometime and is growing as consumers are being empowered by the fact that there can be a better and safer choice,” Macalintal said as Diwatang Maria chose to be in the green beauty market.
She also added that her company wanted to promote the use of locally made organic goods and “gather support as they promote eco-friendly products and we want to share that Filipino-made products are on a par with international brands when it comes to producing premium quality soaps.”
Diwatang Maria recently introduced its three pilot products, namely Diwatang Maria Makiling, Diwatang Maria Sinukuan, and Diwatang Maria Cacao.
All Diwatang Maria products, are all-natural, paraben-free, and free of other harmful ingredients.
Macalintal also invited entrepreneurial individuals to join Diwatang Maria as distributors or resellers.
“We are offering exciting packages for those who want to be our partners in the business. Let’s take advantage of earning at the comfort of our homes since most of the people now prefer work from home arrangements,” she said.
Diwatang Maria is available in Lazada and Shoppee. For more information check https://www.diwatangmaria.com.