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Kia PHL defies pandemic with dealership expansion

In Photo: The Kia Soul with predominant curvy and rounded delineations all over

Going against the trend of stalling expansion plans this year, Kia Philippines is pushing through with its opening of new dealerships across Luzon in a bid to improve the brand’s presence in the country.

In a statement on Wednesday, Kia Philippines announced it is launching four new dealerships—three in Metro Manila, one in Cagayan Valley—within the year. The decision to expand was made in spite of the difficulties surrounding the economic landscape due to the coronavirus pandemic.

First on the list is Kia Marikina that will be the first Kia dealership of Advan Motor Inc. Situated in the shoe capital of the Philippines, this dealership is set to be the brand’s gateway to the east of Metro Manila.

The Philippine arm of the South Korean automobile is also slated to open a dealership in Fairview, Quezon City. It will be helmed by the ANC+ Group of Companies and shall serve the transportation needs of households in the north.

To be operated by AC Motors’ Iconic Dealership Inc., Kia Bonifacio Global City will serve the vehicle needs of those living in the upscale district.

Also, Kia Isabela will be the first of its kind in the Cagayan Valley and will be the fifth Kia dealership of the Laus Group of Companies. It will be operated by the Trader’s Autocenter and will offer primarily commercial vehicles, such as K2500 utility and cargo vans.

The Kia brand in the Philippines was relaunched last year under the Ayala-owned AC Motors Group. During the same year, Kia sales increased by more than double and this was attributed to the introduction of new models, including the Soluto, Seltos and the Stinger.

Kia Philippines President Manny Aligada said the firm is hoping to make gains this year in spite of what’s happening globally. He added the vehicle distributor is confident it can strengthen its presence by showing to clients the quality of the units the brand is offering.

“We, together with our business partners, are confident that this move will help strengthen the brand’s presence and show the Filipino people that we are here for them, despite the challenges we are facing today,” Aligada said.

Image credits: Randy S. Peregrino



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