How brands connect with the public on Twitter

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PEOPLE always ask if Twitter is still around and as someone who’s there every day, I say “yes.” Twitter is very much alive. It’s not the same Twitter that we knew when Ashton Kutcher was the first celebrity to have 1 million followers on the platform.

I know that many netizens are intimidated by Twitter and its users because of its cancel culture but when my friend Gianna was sick, I tweeted Carats (the name of Korean group Seventeen’s fandom) to pray for her and the tweet received an overwhelming response in the form of prayers, likes and retweets. It was very comforting.

I recently received a press release from Twitter’s PR agency and the article talked about how brands can connect with Filipinos on the platform with the hashtag #WhatsHappening.

Here are four ways on how brands are reaching out to connect with Filipinos on Twitter:

1. Share accurate and reliable information. Since a lot has been happening lately, new stories and developments usually come anytime. It is important to get the news while they are still fresh, so brands nowadays are helping in spreading accurate and reliable information to keep Filipinos updated. They also share tips and other practical advice on how to be safe and healthy at home.

According to the Global Web Index, 76 percent of Filipinos on Twitter believe that social-media companies should provide fact-checked content to help people cope with the outbreak. With this, Twitter launched a dedicated Covid-19 Events page and #COVID19 search prompt to bring credible information from official authorities and accounts. To use the Covid-19 Events page feature, go to the Explore tab if using a desktop, or see the top of the home timeline for mobile users. To see all of the latest steps Twitter is taking in response to Covid-19, visit

2. Help Filipinos in any way they can. There are various ways on how brands are providing customer service and support. About 90 percent of Filipinos on Twitter agree that the best way for brands and companies to respond to #COVID19 is to offer free services or make free versions of their platform. The sentiments apparently have been heard as some brands went to Twitter to announce their initiatives, such as Microsoft Philippines’ (@MicrosoftPH) Microsoft 365 free trial and Angkas’ (@angkas) food delivery service wherein 100 percent of the delivery fee will go to the bikers.

3. Find ways to entertain people. We can still comfort and interact with one another through conversations on Twitter. As people spread messages of hope and inspiration, brands are using Twitter to make each other’s day a little bit brighter through entertaining and interactive Tweets. For example, Netflix Philippines (@Netflix_PH) and National Book Store (@nbsalert) provide amusing content such as these guessing games on movies and book titles.

4. Keep Filipinos connected. Apart from Covid-19-related information, brands lead the way in creating conversations that can connect and hopefully share optimism to people. For example, brands such as McDonald’s Philippines (@McDo_PH) and PLDT Home (@PLDTHome) made sure to remember and celebrate Mother’s Day amid the pandemic.

I wish brands would even go beyond these things on Twitter. Now that social distancing is very real, I hope their Twitter accounts would serve as customer service or assistance channels where they would really actually assist you beyond asking for details.

In other news, singing prodigy Yessha dela Calzada shone during her stint at the Promil Four i-Shine Talent Camp.

Showing great potential at six years old, she joined the Promil Four i-Shine 4 Talent Camp and emerged as the season’s grand winner. Yessha, now 11, recalls her experience at the summer talent camp and how much it helped her shine not only on stage but also in life. “I was enrolled in Performing Arts and was mentored by ate Karylle Tatlonghari. I super enjoyed it because, in line with the lesson and workshop, we had a weekly video challenge.”

Yessha’s parents also played a huge role in making her videos: her mama is in charge of directing and her hair and makeup, while her papa is the videographer and editor. “The biggest lesson I learned from Promil Four i-Shine 4 Talent Camp, which I still apply up to now, was to own the stage with my own style.”

There is no doubt that these meaningful experiences she earned from the camp, along with her parents’ continuous nurturing and support, are paving the way to achieve her dream of becoming a professional singer here and abroad.    

“Indeed, Promil Four i-Shine is the best summer talent camp out there because it helps in discovering every child’s gifts, and nurtures them through workshops with the country’s mentors, which is a very fun journey, and it developed a strong bond between parents and children,” Yessha encourages.

Further proving that i-Shine is not just any other talent camp, prominent i-Shiners also include “Little Picasso of the Philippines” Worth Lodriga, and “Little Broadway Diva” and fellow The Voice Kids Team Lea alumna Esang de Torres.

This year, unlocking gifts for life is the fully digital 8th season of PROMIL FOUR i-Shine Talent Camp which offers different camps—Art, Ballet, Dance, Music and Theater—with activities expertly-designed to nurture your child’s gifts.

Given the current situation where everyone is urged to stay home for safety reasons, parents can still continue to nurture the gifts through Promil Four’s i-Shine Talent Camp online classes for free. To register, visit

Unlocking the new batch of i-Shiners’ gifts are no less than National Artist for Music Ryan Cayabyab, G-Force’s celebrity choreographer Georcelle Dapat-Sy, Papemelroti’s  Robert Alejandro and art director Kara Escay, prima ballerina Lisa Macuja-Elizalde, and seasoned thespian and Trumpets president Audie Gemora.

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