Young entrepreneur finds thriving business amid rise of ‘work from home’ deals

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WHILE majority of the labor market temporarily have lost their jobs due to the national government-imposed enhanced community quarantine (ECQ), the lockdown initiative has benefited an entrepreneur and educator from working at the comforts of her home.

Online trainer and coach Dorelene V. Dimaunahan has been constantly communicating with her clients and staff via telecommuting since the ECQ was implemented mid-March in Metro Manila and other areas affected by the coronavirus disease 2019 (Covid-19) crisis.

She has been also involved in projects where she plays a vital role. Among these, her favorite is conducting webinars on human resources (HR) and mental health, to name a few.

On weekends, Dimaunahan spends her Saturdays doing a one-on-one coaching with social enterprises, as well as small and medium businesses. Since this ECQ has been very toxic for a lot of entities, she has been offering one hour consultation services for “free.”

“I work best with teams. I train, delegate and make sure to trust that they can deliver, most especially during these trying times,” Dimaunahan said.

Every Sunday at 3 p.m., she is scheduled to cohost in TalkShopAsia Episode 17 as a millennial strategist. She is also a cohost of StartupNation known as Doktor D that airs every Sunday, from 10 a.m. to 12 noon.

“I believe that it’s really the traffic that lessens my output during regular days in the past,” she said of her realization since she has become more productive during the ECQ.

“Nevertheless, I enjoy every single day of work, most especially when I know that I inspire others to do better,” Dimaunahan said.

Apart from mentoring her clients, she also finds time to prepare for the next school year whenever she’s online. This is by learning various platforms for online education.

In the same manner, Dimaunahan opens her doors to her students if ever they need to consult, or talk to someone. Interestingly, she has come up with an advocacy, titled “Covid Diaries: A Millennial Collaboration,” together with some of her students.

This initiative, which is aimed at featuring experiences and people during these trying times, will be made available in digital and print—very aligned to her passion for research and writing.

Because of this unprecedented pandemic, Dimaunahan expects that there will be a lot of changes that will happen, such as staying digital, revamping business models and battling the issue of mental health.

“Yet, that is something I am certain that we will eventually have to adjust to, as we all have to go through a learning curve, similar to what has happened in historical crises around the world,” she said.

Dimaunahan finished her master’s degree in management from the University of Asia and the Pacific (UA&P). She took her PhD in Business at De La Salle University (DLSU) and her Bachelor of Science in Accountancy in Philippine School of Business and Administration.

Currently, she is an educator in different universities and colleges, such as DLSU, Ateneo De Manila University, UA&P, and Center for Culinary Arts. Dimaunahan is a certified franchise executive, management accountant, and HR practitioner.

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