PILMICO Foods Corp. said it has extended its initial monthlong bread distribution until May 15 at the end of the enhanced community quarantine (ECQ) imposed in Metro Manila and other areas affected by the coronavirus disease 2019 (Covid-19).
This food donation drive aims to provide food to the country’s critical sectors such as hospitals and military checkpoints while empowering local bakers with a continued source of income during the pandemic.
“In times of crisis, when there are many things to worry about, it is important that the basic needs of people are provided for. Amidst the Covid-19 crisis, Pilmico has sought to address this need by bringing comfort through food,” said Tristan Aboitiz, president and CEO of Pilmico.
“With the 30-day bread donation initiative, we continue to provide some measure of relief to the communities around us that are affected by the current situation,” he added.
Pilmico’s bread distribution was launched last March 21, initially covering Tarlac and Iligan. It was then expanded to include food pack distribution in other areas including Metro Manila, Bacolod and Cebu.
The Aboitiz food business unit, likewise, tied up with Gardenia for the provision of 10,000 loaves of bread in Taguig, Tarlac and Cagayan de Oro.
To date, Pilmico and its partners have given away nearly 500,000 pieces of bread in various parts of the country, majority of which were coursed through Duterte’s Kitchen and different Philippine National Police units and officers in Metro Manila.
Because the bread are sourced from Pilmico’s partner bakeries, such initiative helps provide income for local bakers despite the ECQ.
Those who are paid with cash earn additional daily sales of P4,500 to P6,000. Bakeries paid with flour equivalent to the total cost of bread acquired obtain an average of P11,500 or up to more than P20,000 additional daily sales.
“Despite the challenges and limitations brought by this crisis, Pilmico commits to deliver on its promise to advance business and communities by being a partner for growth for all of our stakeholders,” said Aboitiz. Roderick L. Abad