Binalot delivers free food to frontliners


Filipino fast-food chain Binalot said it will continue to distribute free meals to hospitals and medical facilities in Metro Manila for health-care workers serving as frontliners in the country’s fight against coronavirus disease 2019 (Covid-19).

The company said it has sent free food to frontliners since the enhanced community quarantine was implemented in Luzon last March 17.

“For these modern-day heroes [frontliners], Binalot can do no less,” Binalot Operations Manager Judee Morente said in a statement.

In times of crisis when ready-to-eat meals are needed, Binalot Marketing Manager Cristina Martinez said the company is always ready to help.

“This is not the first time Binalot has done this. When Supertyphoon Ondoy struck in September 2009 and many distressed areas were isolated and devastated by floodwaters, Binalot was able to come up with relief meals delivered to those in need,” said Martinez.

“Then in many monsoon floods that followed, Binalot was always ready to lend a helping hand,” she added.

Binalot said doctors, nurses and other medical practitioners are the ones who need support the most.

“These modern-day heroes work tirelessly to care for and heal those infected or might be infected with [Covid-10],” said Martinez.

For emergency situations like this, Morente said Binalot has come up with  special ready-to-eat meal packages that are portable and easy to handle and deliver, making them ideal for relief operations. And being environment-friendly with its biodegradable banana leaf packaging, it is cleaner and easier to dispose of afterwards. She added that Binalot has chosen five strategic outlets out of its 34 outlets in its network chain to remain open to service the needs of this endeavor.

“These are Binalot Mall of Asia in Pasay City, Binalot McKinley in BGC Taguig City, Binalot Hanston in Ortigas Pasig City, Binalot RCBC in Makati City and Binalot Amaia in Sun Valley Parañaque City,” said Morente.

“We have maintained a skeletal work force that churn out hundreds of Binalot meals per day to be delivered to hospitals. We make sure our personnel practice proper hygiene, wear protective gear such as masks and gloves and practice social distancing,” she added.

Binalot said has partnered with various institutions and individuals who sponsored food packages for the frontliners including the Lucio Tan Group, PMFTC, Auto88, Senate President Vicente Sotto III and the Electric Vehicle Association of the Philippines.

“Binalot prepares the meals, packs them then distributes the ready-to-eat meals to various Metro Manila hospitals chosen by the sponsors,” said Martinez.

The company sources banana leaves through its corporate social initiative dubbed Dahon Program, which was launched in 2006. The program has adopted a community in Nagcarlan, Laguna, to supply its banana leaves with which to wrap its products for serving and recently even trained them on doable livelihood projects like the production of salted eggs, another Binalot staple food.

To donate please call Vida Malapajo at 09328761352.

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