With the rise of the hustle culture, a person who is always doing something is seen as successful. While passion and dedication to work is important, it is also important to take a step back and enjoy yourself.
This is the cause Italian watch brand D1 Milano is championing with their new collections—the new Ultrathin, the Skeleton and the Automatic. During “The Perfect Time” launch of these recent collections, D1 Milano Philippines collaborated with Travel Insider and Coffee Laboratory to bring their philosophy of finding time for everything.
According to D1 Milano Philippines manager Manuel Dacanay, the new collections is meant to show how there is a perfect time for everything.
“We want to showcase how timing is very important,” he said “And why investing time for our passions, our hobbies, our relationships, and of course making time for all of these is just as important as the timing, as the perfect timing for the opportunities we are given.”
To help drive this idea in mind, they collaborated with Travel Insider’s Kara Ong Lim and Johan Aguilar, who organize personalized trips to Scandinavian countries along with Coffee Laboratory. According to Dacanay, both of the collaborations share D1 Milano’s philosophy of making time for everything.
“They [Johan and Kara] shared with us how individually, they pursued their passion-Johan in swimming and Kara in baking and the family business,” he stated, “And how they pursued their hobbies together as they started a company that caters to travel around Iceland and Denmark. They also shared with us how they make time for each other. It wasn’t just making time for what they want to do together but also making time for one another. So I guess that is a reflection of what D1 Milano is.”
“As for Coffee Labs, coffee is something very close to the Italians. At the same time, it’s not something that they take lightly. You take time, you sit down, you enjoy the coffee. And you enjoy the company that you’re with or you enjoy your time alone,whatever it is you take time for yourself and for the coffee,” he added.
In conjunction to finding time for yourself, D1 Milano also showcases how to not just work hard, but smart as well. In their new Ultrathin collection, for example, they did extensive research on past and current trends to come up with a collection that can cater to everyone’s individual styles at an affordable price.
“The new collection brings is a reflection of the past year,” he said, “The data we gathered, the ongoing and upcoming trends. These are all information that we’ve gathered, studied and then we applied it to the design, into the essence of what D1 Milano is.”
Given that minimalism has become a big thing in the past decade, Mr. Dacanay gave this statement: “I think minimalism is still there, but right now what people are looking at is a sense of individuality, meaning a sense of ‘I am minimalist but this is my style.’”
With this keen understanding of the market’s taste coupled with an inspiring message for the bustling, busy youth of today should explain why D1 Milano is a hit with trendy millennial consumers.