TAIPEI—Asus has been adjudged as Taiwan’s most-valuable international brand for the seventh consecutive year, securing a first-place position in the prestigious 2019 Best Taiwan Global Brands survey conducted by Interbrand, the world’s leading brand consultancy.
The annual Best Taiwan Global Brands survey is recognized as a key indicator of Taiwan brands’ international performance. The computer brand was recognized during the 2019 Best Taiwan Global Brands Awards ceremony in Taipei, hosted by the Taiwan Ministry of Economic Affairs.
“Asus is passionate about technology and driven by innovation to deliver [an incredible experience] for consumers everywhere, which are ideas that sit at the heart of our ‘In Search of Incredible’ brand philosophy,” said Asus Chief Financial Officer Nick Wu after the awards ceremony. “It is, therefore, a significant achievement to have retained the position of Taiwan’s most-valuable international brand for the seventh year in a row.” Wu maintained, “This [distinction] both recognizes and underscores the Asus commitment in pursuing the ‘incredible’ in everything we do. We celebrate today’s success, knowing that our pursuit of perfection continues tomorrow.”
Asus has achieved a wide range of goals in 2019, and the company has continued to receive numerous international design and media accolades, demonstrating a commitment to world-class design and innovation. Fortune once again recognized the computer brand as one of the World’s Most Admired Companies, while Forbes named the Taiwanese IT giant in its Global 2000: World’s Best Regarded Companies ranking for the third-consecutive year.
Additionally, Asus’s brand of products have received a variety of prestigious awards, including 22 from iF Design, 21 via Red Dot, and four more courtesy of Good Design. According to the technology company, these awards reaffirm the brand’s commitment to design excellence and dedication to create products that exceed user expectations.
