BRIA Homes, a subsidiary of Golden Bria Holdings, continues to boost its position in the mass housing market as it is set to launch eight projects in the first quarter alone in 2020.
As the third-largest mass housing developer in the Philippines with over 50 projects nationwide, it aims to achieve higher objectives highlighted in their corporate branding of “Ang Pambansang Pabahay ng Pilipinas.”
The new projects will be located in Biñan (Laguna); Danao (Cebu); Montalban; Pililla, Cagayan de Oro City; Mako (General Santos); General Trias (Cavite) and Naga (Camarines Sur). The projects have a total value of P15 billion.
In Laguna alone, Bria will be developing four housing projects. BRIA Homes President and Chief Operating Officer Red Rosales said the government’s infrastructure developments in the Calabarzon area have boosted the demand for Bria homes, “The construction of expressways like the Cavite-Laguna Expressway [Calax] has enabled greater access to Bria’s projects,” he said.
In a recent media interview, Rosales said the company has achieved tremendous success since the property’s development scene five years ago, stressing “Bria Homes has already made its mark by providing quality and affordable homes in the lives of thousands of Filipinos.”
Moreover, Bria Homes is not resting on its laurels. It is also expanding its product line to fulfill more dreams and cater to more people from all walks of life by building their presence in the eight areas geared for expansion.
“Bria Homes Executive aims to cater a bigger market neighboring the existing ones within the in-demand areas: Alaminos, Pangasinan; Cagayan de Oro; Maco, Davao de Oro; Pililla, Rizal; and Naga, Camarines Sur,” Rosales said.
This year, Bria Condominiums also aims to reach new heights by establishing its new line of condominiums for young professionals and starting families. These projects will soon rise on the following key cities: General Trias, Cavite; General Santos, South Cotabato; and Tagum, Davao del Norte.
“Bria Homes Cityville will also make its entrance this year in inner-city developments of Montalban, Rizal; and Danao, Cebu. These 5-hectare developments will surely provide relief to professionals at the end of every day’s grind, right in the middle of the hustle and bustle of the city,” he said.
“You will start seeing our presence in commercial areas in the near future,” he added.
Rosales said Bria will be also expanding its product line from mass housing to economical housing market with a price range of up to P3 million by going into the vertical housing market by building condominiums near the inner parts of the city. He said a 1 hectare would be ideal for condominium development. “We will be targeting the middle market in our condominium projects,” he said.
Bria is quite bullish in 2020 as it sees more opportunities in the affordable housing market as the backlog is around 6.5 million units. Bria aims to achieve a double-digit growth this year. In the past three years, Bria achieved a fourfold growth.
In response, Bria has launched their Elyana model which has a price of P550,000.
Rosales said they want to cater to the young market and it is using the digital platform to promote the brand, the youth market wants to get touchpoint information, according to Rosales. He said their videos on YouTube have been strong driver for sales of Bria projects. “Thanks to social media, our agents had a very wonderful time last December,” he beamed.
Aside from developing housing unit, Rosales said Bria is committed to deliver quality and clean homes. Furthermore, it also aims to deliver a faster turnover of the units so the homeowners will not face additional expenses in their housing bills.