Kathryn Bernardo was known as the Teen Queen.
Why so? Her breakout role in Mara Clara was a TV smash. She then followed this up with another phenomenal TV show, Princess and I, where her tandem with Daniel Padilla was first introduced. The rest, as they say, is history.
Currently, Kathryn holds the distinction as being the first actress who has two movies under her belt that have breached the P800 million mark. The first was in 2018 for The Hows of Us, and the other one is Hello, Love, Goodbye just last year. The latter is actually the highest-grossing Filipino film so far.
Definitely her achievements are fitting for a queen, although it should be said the “Teen Queen” moniker has to go if it hasn’t, yet. It’s past inappropriate already because Kathryn turns 24 next month.
So while we look for a more suitable “title” for her, maybe she can settle for now to be a Rice Queen? Or Kanin Queen?
Now before you think I’m belittling this young actress who has achieved more than I can in 200 lifetimes (for those who doubt about Kathryn’s place as an actress, you have to watch Hello, Love, Goodbye and the issue will quickly be put to rest, as she was phenomenal in that movie, giving a whole cornucopia of emotions as she took audiences on a journey in learning to say hello, learning to love and definitely not saying goodbye), hear me out. You see, Kathryn was tapped by Rice in a Box (RBX) to be their very first endorser.
Kathryn didn’t have any hesitation in accepting the offer of RBX to be their muse, as in her own words: “I am grateful that I have come home to RBX. We grew up together, we both came from humble beginnings. Somehow RBX and my career are parallel—slowly but surely we have been able to build something, and until now I am a fan of the brand. It’s something that complements my on-the-go lifestyle.”
RBX, led by one of the country’s youngest and most successful entrepreneurs Lester Pimentel (and actually a talented TV director), remains true to its commitment of food convenience, accessibility and affordability to consumers, which it will sustain in the years to come.
From its first branch in what used be the Masagana Mall in Pasay City, it is now a sprawling business with numerous branches covering much of Mega Manila and key cities in Luzon.
The familiar handy packaging is becoming more synonymous with the Pinoy’s on-the-go lifestyle, whatever his life status may be.
“We are happy that RBX has been embraced by our kababayans for two decades now, maybe because we understood the need to be the companion to every on-the-go student, working professional, even families who do not have time to prepare their meals the traditional way,” Lester shares.
“As the years progressed, we have committed to providing quality, filling meals without hurting their wallets.”
With the use of locally sourced premium rice, the freshest ingredients, and bespoke sauces exclusively made by its longtime partner, Lee Kum Kee, RBX has strengthen the belief of many Filipinos—that rice is life.
“New upcoming variants and new branches are some of the things that we have to watch out for on our 20th anniversary,” Lester shares.
“We will be introducing new flavors to be abreast with the current food trends without sacrificing the quick, enjoyable experience that our customers have with every box. On the other hand, we are expanding further to make sure that we become more and more accessible to the busy Filipino.”
RBX has now 200 branches nationwide. You can visit www.rbx.com.ph for updates on the brand or the new Rice Queen, Kathryn Bernardo.