AYALALand’s homegrown hotel brand Seda will open its second property in Cebu City in January 2020, in response to the surging demand for accommodations that meet the requirements of global business and leisure travelers.
The 214-room Seda Central Bloc will be an anchor destination of a self-contained AyalaLand Central Bloc community with retail, office and residential towers within the dynamic Cebu IT Park (CITP) business district. The hotel’s 17 stories which also include 48 serviced residences are stacked on top of a three-story mall that offer Seda guests easy access to a wide range of retail and dining options.
According to Andrea Mastellone, senior group general manager, the hotel will cater to business-process outsourcing (BPO) firms already located in the 24-hour business district, as well as those expanding from Metro Manila and other cities to Cebu in the next five years.
Seda Central Bloc’s serviced residences will cater primarily to young professionals and managers in the BPO industry staying long term, while its hotel rooms are targeted toward a broader market of leisure and business travelers. The latter include guests who will be attending events at a convention center within the CITP.
Seda Central Bloc’s hotel rooms will be 28 square meters, while its studios to three-bedroom units will range from 30 sq m to 90 sq m. An all-day dining outlet, swimming pool, meeting rooms that can accommodate up to 100 persons, gym and roofdeck bar complete the hotel’s amenities.
Like all other Seda hotels, the Central Bloc property will offer a high-energy location within one of Cebu’s prime business districts “with everything they need within walking distance,” Mastellone said.
He added, “In addition to location, we expect guests to keep coming back because of the warm personable service now associated with the Seda brand. In each of our properties throughout the country, guests have come to expect a certain level of service excellence and we are proud of that.”
Seda Central Bloc is one of 11 Seda properties throughout the country, including resorts and serviced residences. Seda’s newest hotel will be the brand’s second in Cebu City “which we are experiencing as a vibrant hot spot for business, as well as tourism,” said Mastellone.
He related that high hotel occupancy rates indicating unserved demand prompted the development of the Central Bloc hotel as early as 2015. Demand drivers include the BPO industry which is still expanding in Visayas, as well as multinationals and large Philippine corporations based in Manila and doing business in Cebu.
Both properties offer rooms with fresh, modern layouts and designs, as do all Seda hotels. “Our signature look works very well with today’s guests who highly appreciate the understated elegance, comfort and convenience associated with the Seda brand.”