The entertainment system of a vehicle is one of its major features, and people will usually browse on the specs of the vehicle on the manufacturer’s web site when purchasing one. This feature is explicitly detailed not only the head unit itself, but on how many speakers that it has.
Motoring journalists reviewing test units will always include a short review on how the music comes out of the stock speakers that came with the model. After all, no matter how hi-tech the head unit is, it will all go to waste without the right speakers that come with it.
Last November 4, Morel Philippines held a seminar on Audio Tuning at the Sequoia Hotel in Quezon City. Its purpose is to educate us about the company’s offerings in the market.
But before that, we were given a brief backgrounder about the company which was founded by Meir Mordechai, whose love for music inspired and motivated him to create a loudspeaker that would capture the magic of music in the most natural way about four decades ago.
This was the guiding principle of the company that resulted in successive generations of speakers and audio drivers that has consistently set standards in sound quality. Thus, has become an annual recipient of awards for home and mobile sound reproduction.
Most of those who attended including this writer are ignorant about the brand, but Morel is quite popular among tuning enthusiasts, car manufacturers and even audio manufacturers in the world.
Its list of clients includes some of the best brand names in the industry, such as Avid Hifi, KEF, Spendor, Pure Audio Project, CAV just to name a few that uses Morel components in their products. They also installed the audio system for Pagani and Karma Hypercars.
In a lecture presided by Samuel Tan, chief technical officer of Morel Asia, he enumerated the four factors that customers want when buying audio speakers for their cars and these are, “Sound Quality, Volume, Power Handling and of course, Fit.”
These guides had helped them in coming up with products that not only meets the satisfaction of their clients, but has surpassed their varied expectations, as well. And to be able to do all these he said, “Morel’s secret lies in the fact that all of Morels product are assembled by hand and undergoes extensive testing, seven quality tests to be exact, to ensure that it meets the highest standards.”
The company uses the knowledge gained over the years of experimenting with sounds to come up with outstanding products. Tan said that they also pay attention to the smallest details in designing a product. He showed a speaker cover design called “the Lotus grill” which not only looks good but greatly aids in transporting the sound coming out of the speaker, as well.
In another illustration, Tan showed a cut out of speaker and explained the innovations that went with its design, such as shallow cone profile, the materials used, under and over hung voice coils, powerful and compact magnet just to name a few.
He explained that “Morel is not just a speaker company, we are a technology company, we constantly developed new ways to overcome physical barriers and meet the requirements of our customers.”
Aside from audio speakers, Morel other offerings that were part of the seminar were also on display for us to see, such as the MPS amplifiers that were designed to deliver a fine balance of quality, sonic performance and affordability. And hi-tech tweeters as well were on display that are guaranteed not only to provide the best sounds, but to last long, as well as giving its buyers real value for their money.
Image credits: Patrick P. Tulfo