AudioWAV Media Inc., a business-to-business platform provider, recently launched WAV Flow 2.0 designed to provide greater in-store experiences for its customers.
“We released WAV Flow 2.0 in response to the demand of the market that demands better and more convenient customer experience,” Carlos Jose Hinolan, CEO of AudioWAV Media Inc. told BusinessMirror in a recent interview.
“This product empowers businesses to control music and messaging inside their stores,” Hinolan added. With its more than 600 music channels, Hinolan said WAV Flow 2.0’s music channels are designed for different businesses, such as food, hospitality, retail, mall, supermarkets, health and wellness, casino and gaming centers, convenience stores and a broad spectrum of industries.
“We specifically curated the content and now have given this platform to businesses so that they can maximize and increase revenues by providing their customers the best experience,” Hinolan said.
A user can assign a music channel of his or her choice in the box containing musical content from Japan, the United States, China, and the Philippines, among others.
Although the platform has been launched in the Philippines, Hinolan said WAV Flow 2.0 is also going to be launched in Southeast Asia, as well, after its market launch in the country.
He said WAV Flow 2.0 allows a user to use his or her device individually without interruption. Other platforms don’t have such functionality. By downloading the WAV Flow 2.0 app, a user is allowed to connect his or her mobile phone to the music box for listening pleasure.
Being a plug-and-play device, a user just needs to attach the box to the amplifier for listening. Subscription starts at P999.
“The rate will be different if clients ask us to produce musical content for them. Basically, when a client asks for advertisements like a typical radio advertisement, that is a different rate,” Hinolan said.
He said businesses with large chains or branches that want control over the content inside their stores are good potential clients. “That is what WAV Flow is all about,” he said.
Having curated content, Hinolan said their content is filtered, wholesome and family-oriented. He said a major store has recently signed up with AudioWAV provide content for their 800 stores nationwide.
“We are pretty confident we will be able to roll this out looking at maybe 100,000 locations by 2020 which will include outside Southeast Asia,” he said.
He said AudioWAV is bullish because every generation loves music. Furthermore, Hinolan said it is also platform that promotes Filipino talent. It has specific channels that promote Filipino music. It has a partnership with the Filipino Society of Composers, Authors and Publishers in promoting the works of the composer.
The newest WAV Flow comes is a tamper-proof hardware box for uninterrupted music and messaging playback in-store. It delivers great sound quality, optimized storage capacity, gapless transition of music and messaging, and the power to operate both offline and online content.
Furthermore, WAV Flow’s backend gives businesses the option to personally manage and take full control of the device through its user-friendly interface online. The interface offers music licensing if a user prefers licensed music playing inside the store.
It also offers content creation, advertising and messaging management.