UDENNA Corp., the holding firm of Davao businessman Dennis Uy, has become the owner of the master franchise of Wendy’s fast-food restaurant in the country, owning all of 51 branches in the Philippines.
Udenna is buying Wendy’s through its food group unit Eight-8-Ate Holdings Inc.
This is Uy’s venture in the country’s food business after buying Enderun Colleges, FamilyMart, and Conti’s Bakeshop and Restaurant.
“Food is a basic need and Filipinos love to eat. We want to be in industries where there is growth and we will continue to expand our footprint in the restaurant space by offering quality, affordable dining out options,” Uy said.
“Wendy’s is distinguished by 50 years of delivering exceptional restaurant experiences. Including, a quick meal made from fresh, high-quality ingredients, served by friendly people in a comfortable atmosphere, and at a fair price. As we embark on our next 50 years, we are focused on accelerating growth across the globe and we are excited to bring Wendy’s to even more valued customers in the Philippines through our partnership with Udenna and Eight-8-Ate,” Abigail Pringle, president, international and chief development officer at The Wendy’s Co.
Eight-8-Ate said more restaurants are expected to open in key cities and provinces as part of an aggressive expansion plan.
“Eight-8-Ate’s tagline is ‘Delighting Generations.’ As two reputable brands that have been around for a long time, it is serendipitous that Wendy’s mission to ‘Delight Every Customer’ aligns with Conti’s ‘Delightfully Yours’ slogan. With these two brands under Eight-8-Ate, we aim to capture not just a bigger share of stomach, but moreover, bigger share of delight,” Uy said.