WITH the television market in the Philippines expected to persist on a steady upward trajectory through 2024, multimedia developer Magistan Media teamed up with satellite operations partner SES to launch a thematically focused pay TV platform in the country.
Expressing confidence in the prospects of the Philippine market, Magistan CEO Ralph Siebenaler said his group will be commercially introducing Club TV, which will host six channels on satellite TV, on December 1.
Each channel specifically caters to a niche market, such as health and wellness, pet care, luxury, eSports, motorcycling, and European movies. The new channels will be aired on SES-enabled satellite cable providers such as Cignal and GSAT.
“If the demand is much bigger. We have the plan to double the offer of six channels to reach 12 or 13 channels in one year,” he said.
Siebenaler cited the growth potential of the Philippine television market as the primary reason behind the local foray.
For instance, PriceWaterhouseCoopers projected that Philippine Video Advertising will grow by almost four times in 2023 from this year to almost $2.5 billion annually, while Dataxis forecasts that the Philippines will end 2024 with around 20.7 million households.
“That’s what leaves us very confident that we do something meaningful here,” Siebenaler said.
SES Vice President Soo Yew Weng said his group is confident that Club TV will be successful in the Philippine market.
“This project has been two years in the making. We decided that basically the Philippines is a vibrant market for advertising reach,” he said.