Nokia boosts marketing position, introduces loaded smartphone

The Nokia 7.2 smartphone

IN a bid to enhance its position in the local market, HMD Global, the developer of Nokia mobile phones, recently introduced the Nokia 7.2, the company’s first smartphone to combine a triple camera and PureDisplay.

“Our new launches are bringing us closer to our partners, our fans and all those who are looking for a smartphone that’ll just keep getting better with our unique promise of two years of OS upgrades and three years of monthly security patches. In the Philippines, more consumers will be able to buy a Nokia smartphone as we expand our retail presence in the country. Moreover, consumers will also be excited by our sensational promos and deals on the Nokia 7.2. I’m excited about the launch of Nokia 7.2 and look forward to consumers loving the experience on this smartphone,” said Sancho Chak, general manager of HMD Global Philippines, during the launch event held on October 10 in Makati City.

In her presentation, HMD Global Philippines Senior Business Manager Charlotte Koa pointed out the Nokia 7.2 carries winning features such as the powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Moreover, it introduces a range of ZEISS bokeh styles exclusive to Nokia smartphones which recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Alongside even more AI-powered features such as night mode, fans can get even more creative with their stories.

Koa stressed that the Nokia 7.2 has put importance on the strengths of its predecessor, such as the PureDisplay technology and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment. Koa said the Nokia 7.2 utilizes the power of artificial intelligence in its night mode feature that allows a user to snap the perfect moment even in low light.

Fitting more subjects is also easy with its ultrawide camera that comes with a 118-degree field of view and ZEISS Optics. With a dedicated Pixelworks visual processor, Chak said the Nokia 7.2 upscales video content to HDR quality in real time, with up to a billion shades of color, higher contrast and expanded dynamic range.

He added that HMD has also addressed the staying power of battery by developing a two-day battery life. “We always do the utilization of software and the hardware and that is why we are able to develop a battery with a two-day life,” he said.

Moreover, he said Nokia has been gaining strength in the feature phone market because the brand has proven its reliability and affordability.


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