The new D-Max goes to Mindanao

Story & Photos by Patrick P. Tulfo

AFTER the successful launch of the new Isuzu D-Max in Manila and Cebu, it was the turn of Davao City, known as the “Durian Capital of the Philippines,” to witness and personally experience the new D-Max.

In the three-day event held in one of the biggest malls in the sprawling city of Davao, both Davaoeños and Davaoeñas alike were able to witness the rollout of the most stylish iteration, yet, of one of the most successful pickups in the country. Isuzu Philippines Corp. (IPC) turned the SM Lanang, open grounds (located just beside the mall) into a playground of sorts for 4×4 enthusiasts, as well as ordinary folks, to showcase the capabilities of the new D-Max.

Joseph Bautista, division head of Sales, IPC (from left); Jockson Liu, president and general manager of Southern Motors of Davao Inc.; Isuzu Philippines President Hajime Koso and IPC Vice President for Sales, Yasuhiko Oyama

Dubbed as the “Tough Enough for Anything” 4×4 test-drive event, visitors and participants were given the opportunity to sample the vaunted mettle of the new D-Max, as they took around in specially designed course that tested its 4×4 abilities. The rugged course took the participants to the lateral descent ditch crossing, cross axle articulation, elephant holes, 45-degree camber sides, before finally tackling the 40-foot-degree hill climb and descent.

All of the participants, including this writer, swooned and were enamored not only with the new looks of the D-Max, but more important with its built and 4×4 capabilities.

With the reliable 4JJ1-TCX 3.0-liter inline four-cylinder Blue Power Diesel engine with VGS turbo intercooler under its hood. The new D-Max made short work of the extensive course. This engine, the most powerful engine to grace Isuzu’s pickup line the country to date, is rated at 177 horsepower and 380 N-m of torque.

The new D-Max now boasts of a stylish new exterior, as it now comes with a new redesigned front bumper and dark gray radiator grille, new side view mirrors, fender lip, cargo extender and roof rail that is guaranteed to turn heads wherever it goes.

Completing the three-day event was the special Mindanao launch, which displayed the new pickups inside the the mall’s atrium, giving the participants the chance to take a closer look at the new D-Max.

In his speech during the official launch in the evening of September 20th, IPC President Hajime Koso said, “The new D-Max LS-A has a true character of a pickup. Through this test-drive activity, we are able to showcase to the public its exceptional off-road capabilities, strong under chassis and powerful engine. Bringing this event in Davao is strategic, as we expect to comeback in the pickup segment, especially in this region.”

The new D-Max LS-A now comes in the following colors; Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White and Silky Pearl White. IPC has also announced that will all the added features of the new D-Max, it will still be competitively priced.

To learn about the new Isuzu D-Max LS-A with all its new features and pricing, interested buyers may log on to or visit any of the Isuzu dealerships nationwide.

Image credits: Patrick P. Tulfo


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