British life insurer, Pru Life UK, recently turned over 100 bikes to Subic Bay Metropolitan Authority (SBMA) as part of its initiative to promote cycling across the country.
During the signing of the deed of donation with Pru Life, led by its Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga, SBMA Chairman Atty. Wilma Eisma said the bikes will be distributed to respective SBMA departments for official use.
SBMA hosted the 2019 edition of the annual cycling festival PRUridePH in May. With over 2,500 participants form over to the Subic Bay Freeport Zone, it is the biggest cycling festival in the country.
After this successful partnership, Pru Life UK is looking forward to SBMA’s support in its future WeDO Health endeavors.
Tumbaga said Subic was the perfect venue for PRUridePH 2019 as its environment and transport system are conducive to cycling.
“The handing over of bikes is our sign of gratitude and support to SBMA’s mission of growing an environmentally sustainable Freeport community,” he added. “We hope that this partnership will encourage more people to preserve the environment and choose a healthy habit by promoting cycling.”