SINGAPOREAN company Resulticks has expanded in the Philippines to cater omnichannel marketing solutions to local enterprises.
This initiative could be attributed to a strong domestic demand as 70 percent of Filipino brands have already started to consolidate their customer engagement database.
Based on its recent study, this is a critical leading indicator of the market’s growing movement toward an omnichannel marketing approach.
Named by Gartner to its Magic Quadrant for Multichannel Marketing Hubs for three consecutive years, Resulticks is a timely solution in this marketplace, given that homegrown brands, per the survey, have highlighted technology limitations and an overwhelming amount of data as their top 2 marketing challenges.
“The Philippines is a key market for our expansion, as Southeast Asia continues its rise as a global economic powerhouse,” said Redickaa Subrammanian, cofounder and chief executive officer of Resulticks. “As local companies become more sophisticated, we want to position ourselves as a key partner in their growth plans.”
To commit to this goal, she announced the appointment of Ria Rodriguez Bie as director for partnership channels in Asia Pacific (AsPac).
Her expertise on the local market, combined with our technology, looks set to give local brands new tools and strategies to engage with customers in brand-new ways,” said Redickaa.
Having engaged for 21 years in the Software as a Service (SaaS) space, Bie has spearheaded huge regional channel partnerships and sales leadership initiatives across AsPac.
During her stint at Oracle, Microsoft and IBM, she led her teams in cultivating key partnerships that won over major customers in retail, airline, real estate and telecoms, as well as large agencies. With her new position at Resulticks, she is tasked to expand the company’s partner networks in the region.
According to her, Filipino consumers have become increasingly saturated with marketing messages from brands. It means that local brands have had to undergo major transformations to shift with the times, she said.
“This is why 59 percent of local brands have said that real-time marketing is a key priority for them in 2019. Through our market-leading technology, we want to help local brands—especially those in the BFSI, retail, and travel and hospitality sectors—take their marketing strategy to the next level and help them engage with their customers in a more meaningful way,” said Bie.
Resulticks also has tapped Cloudian as its implementation partner of choice in the Philippines, based on its expertise and knowledge of the firm’s business and the market landscape.
“Brands in the Philippines are tapping into the power of digital and innovation to create new opportunities for growth and foster a future-forward environment. We at Resulticks are thrilled to be an enabler of this transformation as our presence grows across the country,” said Resulticks Chief Operating Officer Kulmeet Bawa.
With the omnichannel reach of the leading real-time customer engagement solutions provider, brands can coordinate marketing campaigns across all relevant channels, including social media, e-mails, e-commerce platforms, mobile apps, SMS and digital assistants.
Resulticks can also allow integrated campaigns by bridging the gap with offline channels using technology, such as QR codes and location beacons in conjunction with robust customer data. What’s more, it pairs robust customer data management capabilities with artificial intelligence and machine-learning to enable brands to better deliver seamless customer journeys and individualized interactions with customers in real time.
Headquartered in Singapore, Resulticks has offices in the United States, India, Australia and AsPac.