THE rain poured hard, and so did Foton Motor Philippines Inc. (FMPI) with its shower of discounts and savings at Foton’s Big AtTRUCKtion held recently at the Megatent Events Venue in Libis, Quezon City.
“For this event, Foton will be showcasing the segment which our brand has been known for: TRUCKS. But we do not want this to be merely a vehicle exhibit where guests would just pass by and see how big wheelers can get. Instead, we longed to show a grand atTRUCKtion—a sight where function can both be seen and experienced, where doors to bigger opportunities can be found, and held within reach,” said FMPI Vice Chairman Kenneth Sytin.
Foton’s Biggest Truck Sale of the Year’s ribbon-cutting ceremony was headed by Sytin, Anna Dominique Sytin, Nicole Sytin, Undersecretary for Road Transport and Infrastructure Mark De Leon, and Foton International Group Representative Eric Zhang.
“Today, we announce that we are now ready to further up the ante in light-, medium-, and heavy-duty trucks with game-changing contenders—the M Series, including the Tornado M and EST-M trucks,” exclaimed FMPI Vice President for Sales and Marketing Levy Santos.
All vehicles exhibited in the two-day expo are powered by the brand’s latest technology advancement, the Blue Energy Euro 4 generation. Foton’s Blue Energy vehicles are powered by a Cummins ISF turbocharged intercooled diesel engines using an electronic high-pressure Bosch common rail direct fuel injection (CRDi) system and electronic gas recirculation exhaust system with a diesel oxidation catalyst for highly improved emissions.
This technology is applied not only to its passenger vehicles, but also to its light- to heavy-duty trucks. For its outdoor display, Foton showcased the Tornado light duty trucks with special bodies, its Wing Van lineup, Dump Truck models and Crane Truck body configurations.
“Your All-Day Logistics Partner” and “Your Cold Chain Partner” badges are also emphasized through the Tornado M5.2C F-Van and M4.2C F-Van displays, respectively. These trucks are also showcased inside along with the Gratour series composed of the eight-seater MiniVan and MT MPV body configuration suitable for micro, small and medium enterprises.
Apart from the trucks, Foton’s best-selling vans also took part of the Big AtTRUCKtion. First up was the Toano executive van that became popular for its luxurious build, homey interiors, rotating captain chairs and premium entertainment perfect for VIP shuttle services in airport and hotels. Representing the Traveller tag is its XL variant, which boasts of its extended legroom, bubble top and seating capacity of 19 pax. From a commuter van that could carry up to 15 people, the Transvan took it a notch higher with a new model, the 16-seater Transvan HR with augmented headroom similar to the Traveller. There’s also the Transvan HR ambulance, customized as a first emergency assistance responder.
Despite the gloomy weather condition during the event, guests still took the chance to test drive the trucks and experience its riding comfort and functions. Attached to light-, medium- and heavy-duty cabs, the bodies of these trucks are classified as dropside, F-Van, dump truck and tractor head.
The Big AtTRUCKtion was also graced by Department of Transportation Usec. Mark De Leon. In his speech during the opening ceremony, de Leon extended his gratitude to Foton for continuously supporting the government’s PUV modernization program. “Salamat sa Foton,” he repeatedly said pertaining to the brand’s participation in building innovative public-utility vehicles for the development of the Philippine transportation system through the launch of the F-Jeepney, that currently holds two variants: the F24 and F29.
“Foton Philippines understands the importance of being able to move a large number of people reliably, safely, as well as with care for the environment. We are proud to be one of the anchors of this program, as we see the role of the F-Jeepney as a workhorse and multifunctional partner for the growing number of PUV operators in the country,” added Santos.
Armed with the goal to reach out to those new opportunity seekers in the provincial areas, Santos announced that Foton will be also holding a nationwide regional Big AtTRUCKtion tour in North Luzon, Visayas and Mindanao.
Noted Santos, “Our collective hard work, through our fleet sales, financing deals, product development and growing number of trusting dealer networks have become major factors why we continue to be part of the top. We have maintained our market share, and will consistently do our best to beat our records.”
To avail exclusive zero downpayment offers, low monthly deals, truck test drives and cash discounts up to P300,000, Foton invites all business owners, transport operators, logistics providers and families to watch out for the following schedules for the Foton’s Big AtTRUCKtion regional tours: North Luzon leg will be held on September 26 to 27 at San Fernando Town Plaza in La Union; Mindanao leg on October 9 to 10 at Kauswagan Highway in Cagayan De Oro, and Visayas leg on October 18 to 19 at SM City Cebu Event Center.
