AS part of the Cool Japan strategy, the Philippines’s TeamApp Inc. and Japan’s Kadokawa Contents Academy (KCA) signed an outsourcing contract for animation projects—from television series to feature films—held on September 4, 2019, at the DTI International Building in Makati City.
Japan’s KCA is a subsidiary of Kadocawa Corp., Japan’s leading publisher of projects ranging from feature films, games and comics. The KCA has been appointed by Japan to handle their Cool Japan Program to teach anime across Asia and promote the Japanese culture, products and services abroad.
KCA already has schools and productions in Thailand, Taiwan and Malaysia. In line with this, KCA is in constant communication with Philippine Trade and Investment Center (PTIC)—Japan for the Cool Japan Program.
In 2016, KCA approached TeamApp for the school implementation of the program. Their discussions developed into negotiations on anime production, especially when the former learned there were already numerous anime talents in the country.
At first, TeamApp had two major actual tests for KCA and both tests passed the rigorous production tests.
This 2019, KCA has started sending outsource work with TeamApp and their contract will involve training of young animators to be sent to Japan. Also included in the program is the retraining of the Philippine talents in the animation industry.
Initially, the outsourcing contract is for one year and expandable to five years in which KCA will send animation projects from television series to films.
Part of KCA’s long-term plan is to support a school in Manila and address the needs of the animators who will work on their productions. The school will teach 2D, 3D, games assets, and comics/illustrations.
Moreover, the Department of Trade and Industry, through the Export Marketing Bureau (EMB), Film Development Council of the Philippines, and Department of Information and Communications Technology, are working together to promote the animation industry and further advocate the future of the Philippines’s creative economy.
In line with this, TeamApp Inc. is one of the companies that the DTI-EMB has assisted through various info sessions on animation and outbound business missions.
TeamApp Inc. is a creative technology provider in animation, game development and mobile apps. The company is a one-stop shop for a wide range of requirements, such as animation, game, mobile, and app development for TV commercials, animated TV series, shorts and the Internet.