Story & photos by Randy S. Peregrino
ISUZU Philippines Corp. (IPC) continues to offer more options for its best-selling pickup truck.
After the successful introduction of the rugged Boondock Edition, it’s time for another tough-looking variant to join the roster—the new D-Max LS-A. Sixteen years since this popular workhorse entered the local market, IPC knew it’s time to give the pickup another iteration that is stylish yet still possesses the known robust character of the nameplate.
“Introduced in 2003, the Isuzu D-Max pickup has sold more than 46,000 units so far and continues to be one of the country’s most popular pickup models for its durability, fuel efficiency and overall value for money. The new Isuzu D-Max LS-A joins the ranks of premium pickups with its stylish yet functional design and competitive pricing without compromising the D-Max’s core value of being ‘Tough Enough for Anything,’” IPC President Hajime Koso said.
Also present during the event was Isuzu Motors Ltd. Executive Officer Hirokazu Okubo who shared his thoughts about Isuzu’s experience with the pickup design nearly a century ago. “The first vehicle Isuzu produced in the market in 1922 was a pickup truck, taking note of our expertise on the product and most especially on diesel engine technology,” he explained. “Worldwide, the Isuzu D-Max is trusted in countries like Thailand, Australia, and the United Kingdom, certainly because of its design and functionality that have gone through rigorous testing and development. The new Isuzu D-Max LS-A variant will be a great addition to the very competitive local pickup truck market,” he added.
Shades of dark gray
Highlighting the new LS-A variant is several touch of dark gray exterior trims all over. The front end has never been more commanding thanks to the darkened grill and bumper apron. That made the front silver accent more prominent. The new darkened trim went on to emphasize the bottom panels around the frame. These dark panels compliment the 18-inch two-tone and multi-spoke rims wrapped in 255/60 R18 TOYO tires.
Even the side step boards received the same treatment along with the rocker panel, cargo extender and roof rails. Overall, the fresh look of the D-Max LS-A is IPC’s answer to the growing demands of the market in seek of utility vehicles capable of doing all the hard works and plays, while possessing that stylish character for business and leisure.
Motivation comes from the reliable, potent yet fuel-efficient 4JJ1-TCX 3.0-liter four-cylinder with Blue Power Technology turbodiesel engine equipped with VGS turbine and intercooler. It generates 175 hp and 380 N-m of maximum torque. Initially available in 4×4 drivetrains, IPC intends to offer the variant in 4×2 drivetrains as well in the coming months. Both versions will have an option for either a six-speed automatic transmission with sequential shift or a six-speed manual gearbox with gear shift indicator.
While the power plant and drivetrain are just the new LS-A’s starting points, it is also perfectly suited for the evolving demands of the market. Inside and out, the D-Max LS-A offers complete package of features that cater to the modern Filipino lifestyle. This kind of known lifestyle maximizes the best qualities of the urban professional and the weekend adventurer. There’s the auto-climate control air-conditioning system, passive entry/push start-stop system, 12-volt accessory socket, three USB charging ports, 15 storage compartments and 10 cupholders.
The new D-Max LS-A variant is available in the following colors: Cosmic Black, Sapphire Blue, Titanium Silver, Red Spinel, Splash White and Silky Pearl White. With all the added features on the D-Max LS-A, IPC announced that there will be a more competitive pricing for this variant. So, stay tuned and log on to www.isuzuphil.com or visit any of the Isuzu dealerships nationwide.
Image credits: Randy S. Peregrino, Isuzu Philippines Corp.
