Lamudi’s Real Estate Conference 2019: Understanding real estate in the age of disruption and digitalization

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Lamudi Philippines Inc. President and CEO Bhavna Suresh

I REMEMBER the discussion surrounding tapas and sangria with my good friend Bhavna Suresh when the Eureka moment happened for me. Why don’t we call it “The Outlook!” Bhavna said, “I love it!” And the rest is history.

Conversations surrounding real estate can happen at any place and any time: when there is new construction happening in the business district, when an up-and-coming developer plans to change the skyline with a proposed development, or even when investors are comparing the value of property acquired a decade ago with a property they are eyeing today. However, it is rare for all facets of real estate to be represented in one venue, with conversations ranging from taking sustainable action to digitalizing real estate marketing and exploring the sharing economy.

This led to the inception of Lamudi’s The Outlook’s Real Estate Conference, a panel discussion where representatives of today’s property developers and other professionals related to the real-estate industry gather to share their ideas and perspectives on conversations that steer the industry forward. This October 17, from 8:30 a.m. to 5:30 p.m., Lamudi will gather the voices that shape the Philippine real estate’s future at the Makati Shangri-La for a day to network and collaborate.

Every topic deserves a voice

Now that there is more demand for wellness real estate, developers are moving towards more sustainable developments. The Outlook Conference would be remiss if it did not discuss “Taking Sustainable Action: Addressing  Climate Change Through Real Estate” to spark conversation about the integration of sustainable efforts in urban planning. The discussion aims to identify various approaches to real-estate developers and leaders use to address climate change and direct the Philippines toward a greener and more sustainable future.

“New-Age Customer Experience: Transforming Real Estate Marketing in the Age of Disruption,” a topic that focuses on the technological innovations directing the real-estate industry forward, will provide creative insights into the disruptive marketing that makes each development attract even the most discerning property seeker. In this modern age, it is important to prioritize customer experience as the main driver of innovation, with property seekers judging the amenities that come with each building is just as important as the price range it falls in.

The changing market demands, of course, call for fresh and evolved sales strategies. This is the focus of  “Fresh Perspectives: Mapping Evolving Real Estate Sales,” where the discussion will tackle the identification of emerging business models, strategies, and cutting-edge developments that have received a favorable response from customers who have changing needs and wants. What makes this a well-rounded discussion is the presence of prominent figures from all over the country, highlighting the developments that reshape not just Luzon, but also the Visayas and Mindanao to reach global standards.

The Philippines has a particularly interesting take on the sharing economy, and in the last decade, freelancers and small businesses have been the main drivers in the sector’s growth. This is the focus of the discussion “Paradigm Shifts: Exploring the Sharing Economy in Philippine Real Estate,” which will discuss the way the local landscape welcomed coliving and coworking solutions in response to changing lifestyles, providing accessible living arrangements that solve the transportation problems in a heavily congested Metro, and affordable and trendy office setups in the most sought-after parts of the city.

The Outlook Conference will also tackle “Changing Face: Uncovering Alternative Ways to Invest in Real Estate,” a discussion that focuses on different real-estate investments, including REIT, which opens the doors for income-generating investments. In a digital landscape, there is a bigger room for investors to start on their portfolio at a young age, but not before they are equipped with the tools of the trade shared by industry leaders and major developers.

Contributing to the discussions are the names that lead the way in real-estate development: Jose Soberano III of Cebu Landmasters, Cary Lagdameo of Damosa Land, Jelmer Ikink of MyTown, and Cathy Saldaña of PDP Architects are some of the key personalities who will be present on October 17 together with Financial Inclusion Specialist/Advocate Gay Santos, Meralco’s Ma. Cecilia Domingo, Solana Land’s Carlo Valerio, Kalibr’s Paul Rivera, Philippine Daily Inquirer Property’s Tek Samaniego, and’s Nick Padilla.

The Outlook Conference: A gathering of ideas

The real-estate industry is shifting in response to the needs of the market. Though it is in the hands of the developers to build developments, it is not enough to simply build without a vision and without looking into the demand. Lamudi created The Outlook Real Estate Conference as an avenue for discussion and collaboration, where each panelist can discuss the next big idea that the whole industry can benefit from.

The Outlook 2019 culminates with a gala night, The Philippine Buyers’ Choice Property Awards, where those who have made the most impactful contributions to the real–estate market will be given recognition on November 14, 2019, also at the Makati Shangri-La.


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