SUN Life Financial Philippines Inc. (Sun Life) is looking to its video campaign, the “Kaakbay” series focusing on its commitment to be a “lifetime partner” of policyholders, to help the company achieve its goal of protecting more Filipinos—with a goal of 5 million clients by 2020.
The lifetime partnership campaign aims to reinforce the deepened relationship between the company and its clients via videos uploaded online featuring five of Sun Life’s ambassadors, and aiming to inform more Filipinos that the company will be with its policyholders throughout their lifetime and for generations to come.
The five ambassadors emphasized through the video campaign the importance of having a partner for life, which is what Sun Life promises to do for their clients, as the campaign applies to all market segments.
“Its important to have a lifetime partner and Sun Life wants to be that lifetime partner for all our clients. Yes [we are tapping all market segments], it’s all life stages. For us, the earlier a person starts to pursue financial security, the better. The younger the better, the more time they will be able to grow their funds and money to secure their future,” said Sun Life Chief Marketing Officer Mylene D. Lopa in an interview with the BusinessMirror.
She noted that the marketing
campaign enables the company to have a wider reach, thus, resulting in an
increase in its market base in support of its Rise PH
program goal.
Launched in June 2016, Sun Life’s Rise PH targets to increase the company’s client base to 5 million by 2020. Lopa said that as of the first half of 2019, the client base of Sun Life is at 4.3 million, nearing its 5 million goal by 2020.
“Based on our count, happy to report that we are now over 4 million clients already. So, we are confident that we might reach the target even before the deadline which is 2020. So for lifetime partnerships, this is the next phase…. It’s about deepening our relationship with our clients,” she added.
The mission statement of Sun Life is to help clients really achieve lifetime financial security and live healthier lives, according to Lopa.
“Sun Life has been that kind of partner for the past 124 years. In fact, we have clients who have been trusting us for as long as eight generations. And this kind of lifetime partner is what we promise to be to all our clients and their loved ones,” she said.
To date, the videos under the Kaakbay lifetime partnership campaign have already generated 2 million views since its launch last month.