By Jonathan Enriquez
With the current growth and developments in the Philippines, retail industry continues to enjoy commanding growth. With new technologies, changing the lives of Filipinos – from booking a cab, flight, buying food movie tickets, technology advancements also help to fuel the growth and change the retail landscape in the country.
For Wilcon SEVP and COO Rosemarie Bosch-Ong, the future is bright and promising as the emergence of technology has drastically changed the shopping manners of Filipino customers.
“We have seen and experienced the innovation of many retail industries in coping up with the technology acceleration through the presence of various online shops—recognizing that even the social media platforms are used to do businesses online,” according to Ong, who is also the president of Philippine Retailers Association.
Different challenges are posted with the emergence of technology but Wilcon is unfazed and is future-ready. As an industry leader, Wilcon defies the standard norm and cross the boundaries to achieve exceptional success in this fast-paced industry through motivating themselves and fostering competitiveness in the workplace, which ultimately manifest in their daily business transactions and operations.
“To stay on top of our game, Wilcon always strives to face, embrace, and adapt to integration and innovation. Wilcon has paved continuous growth and improvement in which served as our stepping stone to lead and top-bill the construction retail industry,” according to Ong.
“I think today we are faced by the digital transformation and we stand on the boundary of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. Many retailers are adapting to changing technologies to stay up-to-date. Technology has given the customers more access and ways to automate their shopping,” she added.
There is also challenge in how Filipinos shop now. Filipino customers are seeking for retail stores that offer easy, hassle-free shopping. Because mobile shopping is now being considered as an industry standard, a mainstream, more and more retailers are focusing on innovation to learn their customers’ behavior and interest.
In the digital era, maintaining physical stores is a challenge. Not for Wilcon Depot. In order to meet shifting market demands, the company is actively working to expand their thinking from what is traditionally done by gradually embracing the digital platform without compromising their daily business transactions and operations in their physical stores.
Ong mentioned that they are not only committed to delivering products and solutions of superior quality, but Wilcon is also committed to create the best shopping experience possible and make it available to meet their customers’ need and be able to improve their customer service.
“This year, we have launched our digital store. Wilcon Depot has decided that it is the right timing to embrace the evolving world of digital sales through introduction of our online shopping site – marking the first time that our wide array of product categories ranging from Appliances, Automotive, Building Materials, Electrical, Furniture, Hardware, Home Interior, Housewares, Outdoor Living, Paints and Sundries, Plumbing, and Sanitarywares are now available to purchase online,” she added.
With the launch of online store, Wilcon Depot is ready in bringing an exciting and innovative shopping experience for their valued customers. Wilcon’s wide range of home improvement and construction supplies by visiting shop.wilcon.com.ph.
“With the speed of digital transformation and emerging technologies, we are certain that this initiative is a vital component to boost our productivity. We are now in the phase of a gradual transition to embracing e-commerce as well as launching our mobile application,” Ong boasted.
As the leading home improvement and construction retailer in the country, there is no other way for Wilcon Depot but to move forward to continued success. The company is committed to give customers a great customer experience for both virtual and physical stores.