LENOVO has enabled AdMov Transport Marketing Solutions Inc. to revolutionize the commuter experience by providing its mobile technology to deliver them highly interactive and personalized contents while on the road.
The company directly provided the start-up 10,000 Lenovo Tab 4 tablets to show targeted advertisements to the riding public.
According to Lenovo Philippines Country General Manager Michael Ngan, their services are designed on a flexible framework to develop the best solution for their customers’ requirements and business goals.
“By providing AdMov with a device that is powerful and robust enough to handle its software and facilitating direct acquisition, we help them to be on track in targeting their clients’ preferred audience,” he said. Their partnership revolutionizes the local advertising industry. It aims to help bridge the gap between brands and customers.
In so doing, Lenovo Tab 4 tablets are attached behind the front-seat headrests of cars that are on ride-hailing services, such as Grab. Its software can analyze the passenger’s gender, age and even mood through facial detection technology. Then, it allows AdMov to present the appropriate content based on the information gathered.
The program likewise uses geo-fencing to consider the vehicle’s real-time location. For instance, if the vehicle is traveling within Taguig City, the tablet will show content about nearby establishments. Augmented-reality technology is integrated in the software to further add interactivity.
“Personalized and interactive ads are simply more attention-grabbing as they greatly enhance the experience of those watching. Augmented reality, for example, allows interested buyers to try on products like accessories while inside the car,” said Ellard Capiral, cofounder and CEO of AdMov.
For the safety of commuters’ personal data, they are not stored by any means. So AdMov and its advertisers do not see the faces of passengers.
If a rider wants to purchase the product after seeing the generated ad, the software will provide links to the advertiser’s e-commerce site or social-media accounts via QR codes, coupons and e-mail lead generation. Then, the passenger can conduct the transaction at his or her own time and device.
Lenovo Tab 4 runs on a 1.40GHz Qualcomm Snapdragon APQ8017 processor and has 2GB LPDDR3 RAM for memory, 16GB internal storage, 2MP front camera and LTE connectivity. With a 7000-mAh battery, it does not overheat easily.
“It is a great opportunity to showcase Lenovo’s innovative capabilities in the advertising industry, where digital technology is steadily being integrated into the creation of new content,” said Ngan.
The top executive of Lenovo noted it’s hard for brands to connect with their audience since the latter is being flooded with tons of content everyday.
“The interactive advertisements shown by AdMov helps them stand out because the software has increased the efficiency of their ads in terms of reaching out and attracting potential customers, and we’re very excited that our products are part of this development within the advertising industry,” he said.