Holcim Philippines Senior Vice President for Marketing and Innovation Ram Maganti explains the seven-star advantages of its new blended cement offering Solido for building infrastructure during the product launch at the SMX Convention Center Davao on March 1.
To better support the construction boom in the country, leading building solutions provider Holcim Philippines, Inc. has launched a new special blended cement product formulated to perform better and have a lower impact on the environment than Ordinary Portland Cement (OPC).
Ram Maganti, Senior Vice President for Marketing and Innovation of Holcim Philippines, said the new product called Solido has clear advantages over OPC that makes it a better choice in building infrastructures in the country.
In terms of performance, Solido-made concrete is more durable as it is less prone to water and chemical seepage that causes deterioration from within. This is due to Solido’s mineral additives that make concrete less permeable and lower heat that causes thermal cracks in the structure, Maganti said.
Solido also exceeds the construction industry’s compressive strength standards for the 28-day mark and continues to grow stronger beyond that compared with OPC. Furthermore, Solido concrete is easier to mix and place that can help complete work faster, he added.
Part of the offering to Solido users are technical trainings and tests, and field support to provide packaging format options that are suitable to their projects.
Beyond product performance, Solido is more environment friendly than OPC due to its lower clinker content, the intermediate product responsible for a significant amount of carbon dioxide emissions during cement production.
“These are the seven-star advantages of Solido that makes it the best in class in blended cement. This new product is further proof of Holcim Philippines’ determination to be a partner for progress of the country anchored on our strengths in innovation and sustainability. As the construction boom in the country continues, Solido will help our customers in building high quality and sustainable structures,” he said.
Holcim Philippines formally launched Solido to key customers in Davao on March 1, with road shows scheduled nationwide for other important business partners in the first half.
