FAST-FOOD company Jollibee Foods Corp. said it will open the “milestone” store of its flagship brand, Jollibee, in Guam as part of the company’s accelerated expansion plans around the globe.
The milestone store opening comes as the company hopes to even the split between its domestic and international sales, the company said. At the moment, its domestic sales at home are overwhelmingly more significant than those from the overseas market.
The Jollibee branch in Guam is located near Micronesia Mall in Dededo, and will be opening its doors on April 6. The Guam branch is on top of the 37 Jollibee stores currently in the US operating in states including New York, Florida, Texas, California and Hawaii.
“This is a special moment in Jollibee’s history. We’ve long dreamed of the day we could serve the beautiful island of Guam, with its unique blend of Pacific, Asian, and American cultures and cuisine,” said Dennis Flores, president and head of International Business-Europe, Middle East, Asia and Australia. “We believe that our best-selling Chickenjoy and other favorites will appeal to the diverse people of Guam.”
On top of serving Filipinos overseas, Jollibee has also been known to cater to each country’s local market. It has succeeded in winning the taste and preference of various markets such as Vietnam, Brunei Darussalam, Singapore, Hong Kong and Manhattan.
Jollibee has 14 brands with over 4,500 stores across 21 countries. The fast-food giant is now aiming to be among the top five largest restaurant companies in the world.