Major contractor Megawide Construction Corp. was recently chosen by PHirst Park Homes Inc. for the use of its precast technology for the construction of more than 1,800 homes in its Lipa City, Batangas, project.
PHirst Homes is a joint venture between Century Properties Group (CPG) and Mitsubishi Corp. geared for the affordable housing market.
This is the second partnership between PHirst Homes and Megawide which also signed an agreement in 2017 for 2,830 units in the PHirst Park Homes Tanza, Cavite, project.
“PHirst Park Homes is pleased to continue its partnership with Megawide because of its experience and leadership in modern precast technology. As with our ongoing project in PHirst Park Homes Tanza where Megawide has demonstrated an exemplary performance, we are confident that it will deliver the same level of professionalism and quality to PHirst Park Homes Lipa,” said Ricky Celis, president of PHirst Park Homes Inc., in a press statement.
“We are proud to once again be a partner of PHirst Park Homes and Century Properties in delivering first-world structures for the affordable housing market,” said Edgar Saavedra, Megawide chairman and CEO. “Through our Precast unit, we are able to custom-build to the specifications of PHirst Park Homes and ensure higher standardization for all units from production to installation,” he said.
PHirst Park Homes Lipa, a 20-hectare horizontal community in Barangay San Lucas, Lipa City, is near Lima Technology Center and Light Industry and Science Park III. SM City Lipa is an 18-minute drive from the property.
Launched in June 2018, the development sold out its first phase as early as September and has presold 900 units to date with a sales value of P1.16 billion.
Land development has commenced on site and construction of the first batch of homes will begin in September 2019.
The PHirst Park Homes is positioned in the market for its 4Cs: Complete and well-provisioned homes with a perimeter fence and gate; Conceptive amenities; Connected living through Wi-Fi zones; and a Convenient and simplified experience for home buyers. For Lipa, the development highlights Conceptive amenities that invite families to rediscover the joy of outdoor play.
CPG has identified the first homebuyer market as one of the four allied real-estate segments for its ongoing business expansion, with the others being in-city residential developments, for lease properties, and leisure and tourism. The company’s foray into quality affordable homes seeks to address the strong housing demand in the segment of the expanding middle class in the Philippines.
Within the next five years, PHirst Park Homes will launch 15 master-planned communities in Calabarzon and Central Luzon with approximately 33,000 homes. Near-term launches will be concentrated in the booming provinces of Laguna, Bulacan and Cavite, where several major infrastructure projects of the government are in various stages of construction and development.