SMARTPHONE maker Realme Philippines is taking an aggressive stance in further expanding its footprint in the country, targeting to open 100 stores across the archipelago by June.
Eason de Guzman, the company’s marketing lead, said his group is bullish about the prospects of the Philippine market, as it already marked “milestones” in the last 100 days that it has been operating in the country.
“We’re going to deliver 100 kiosks nationwide from March to June. Within three months, we are going to have a massive expansion by adding more sales channels across major malls nationwide,” he said in a roundtable on Wednesday.
Realme currently has more than 1,500 stores nationwide. It is present in key regional cities nationwide, such as Baguio, Cebu, Pampanga, Iloilo, Davao, Cagayan de Oro and General Santos.
It also has a huge online footprint with its products available in popular e-commerce platforms Lazada and Shopee.
The smartphone maker focuses on the entry-level segment of the smartphone market. It only sells phones that are priced $300 and below. For its maiden launch, it introduced C1, a P5,990 smartphone that offers specs worth around P9,900 in the market.
“What we provide in Realme is a smartphone experience that is valuable and enjoyable at the same time, a formula that the youth today is looking for. The Philippine smartphone market is very competitive. We’ve seen so many shifts in the past 100 days, but we are proud that Realme is making a mark in the Philippines,” de Guzman said.
Aside from its very competitive price point, its “popularity among the youth” stems from its whole ecosystem of “exclusive perks and benefits” such as its other retail merchandise and 23 service centers nationwide.
“We hope to continue offering a richer smartphone experience with the combination of game-changing products and a community of Realme users who can learn from one another,” de Guzman added.