ABS-CBN counters GMA claim of TV ratings dominance in Jan

ABS-CBN Corp. claimed on Tuesday to have dominated the nationwide ratings war in January, after recording an average audience share of 45 percent during the month, a 15-point lead over competitor GMA Network Inc.’s 30 percent. 

Citing data from ratings provider Kantar Media, the Lopez-led company said it also fared better than the competition in Metro Manila, where it scored 44 percent versus GMA’s 23 percent.

It, likewise, claimed to have higher viewership in Mega Manila, GMA’s bailiwick, with a 37-percent share as opposed to the Gozon-led network’s 28-percent score. 

Among all time blocks, ABS-CBN gained the highest viewership in prime time with an average audience share of 50 percent, 21 points higher than that of GMA’s. 

The prime-time block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

It also fared batter than the competitor in the morning block, where it scored 37 percent versus GMA’s 27 percent; noontime block with 42 percent versus the competitor’s 31 percent; and afternoon block, where it cornered 44 percent of the Philippine households, as opposed to GMA’s 33 percent. 

The Lopez-led broadcaster also attracted more viewers than GMA in other areas. It won the ratings game in Total Luzon with an average total-day audience share of 40 percent, versus GMA’s 33 percent; in Total Visayas with 54 percent versus GMA’s 25 percent; and in Total Mindanao with 55 percent, versus GMA’s 26 percent.  Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population. GMA bases its ratings from Nielsen’s monthly and annual consumer reports.

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