HPernod Ricard Asia is delighted to announce that after a few decades of successful years working together, it will further strengthen its partnership with Premier Wine & Spirits, part of Cosco Capital Incorporated, by forming a joint venture company in the Philippines. The newly established company will retain the name “Pernod Ricard Philippines” and will focus on responding to the fast growing middle-income and affluent consumers’ needs in the Philippines’ market.
This move will amplify the presence of Pernod Ricard’s internationally renowned brands such as Martell, Chivas Regal, The Glenlivet, Absolut Vodka and Jameson, and accelerate Filipino adult consumer recruitment. Moreover, it boosts the Group’s innovation capabilities in developing locally relevant products such as the recently launched Seagram’s Imperial Blue and Imperial Blue Light.
The new Pernod Ricard Philippines will be equipped with fully fledged functional capabilities dedicated to the Pernod Ricard portfolio, but will benefit significantly from Premier Wine & Spirits’ sales and distribution expertise, and by being part of Cosco Capital Incorporated’s extensive network. The Joint Venture will also leverage Pernod Ricard’s global marketing expertise in brand building, new product development, digital and its best in class manufacturing and supply chain capabilities.
Mr. Philippe Guettat, Chairman & CEO, Pernod Ricard Asia commented, “Our relationship with Premier Wine & Spirits has been excellent since we started to work together in 2001 when Pernod Ricard acquired Seagram’s distribution companies in Asia. Today we are delighted to strengthen our partnership to further grow our brands and accelerate their distribution in the Philippines. We are committed to respond to Filipino consumers’ taste and trends by tailoring our portfolio to the local needs and leverage our experience and capabilities in innovation”.
Mr. Robin Chua, Managing Director, Premier Wine & Spirits, stated, “After many years of partnership, it is truly a great step forward as Pernod Ricard and Premier Wine & Spirits together aim to capitalize on the needs and demands of the Filipino audience. With this new venture, we not only push to strengthen our existing business but also expand into new frontiers in the category.”