Lazada’s shopping fest offered 50M deals to consumers

In file photo is the sprawling warehouse of Lazada PH in Cabuyao, Laguna, a 54,000-sq-m automated facility with a 5 million storage capacity, its single largest fulfillment center in Southeast Asia.

China’s annual online shopping frenzy—called “Double 11” after the numbers in the month and date—that generated sales of more than $14 billion within the first two hours in China alone, has also benefited online retailers in the Philippines.

Lazada Philippines reported during the weekend that their 11.11 Shopping Festival generated sales 15 times more than their regular daily shopping orders.

Juan Pavez Spencer, Lazada Philippines chief executive officer for logistics, told the press that shopping purchases on Sunday already equaled their average 15-day sales.

He attributed this to the exponential growth of online shoppers, boosted by the remittances of overseas Filipino workers. “This is a telecommunication-driven activity as our online marketing programs result in satisfied customers coming back to Lazada,” he said.

Spencer said online shoppers in the Philippines took advantage of more than 50 million deals—including discounts of as much as 99 percent, P1 deals and vouchers—during the annual shopping event held every November 11.

Launched in 2012 and patterned after China’s Double 11, Lazada’s 11.11 Shopping Festival has become Southeast Asia’s most anticipated and biggest one-day sale.

Lazada Philippines saw a hundred-percent increase in the number of participants in this year’s shopping festival compared to last year’s edition, Spencer said.

He said the last quarter of the year is usually “shopping time” as more Filipinos avail themselves of the attractive deals and discounts.

Lazada Philippines has about 30,000 listed sellers offering more than 80 million products. It also offers thousands of brands—including Apple, Samsung, Xiaomi, JBL, Philipps, Mac, L’Oreal, Dove, Olay and Levi’s—under the recently launched LazMall.

Online shoppers can avail themselves of same-day/next-day delivery. The shipping option called Premium Service is available in certain parts of Greater Manila Area, Metro Cebu and Davao City.

“Our team is prepared for the high volume of orders and deliveries, thanks to the continuous expansion of our ecosystem of warehouses and logistics partners,”
said Spencer.

“As millions of orders come in during the gift-giving season, Lazada takes its operations into high gear, from picking up products from sellers or warehousing and packing items offered on its online marketplace, to delivering orders to shoppers on the same day or the next day.”

Image credits: Stephanie Tumampos

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