CLARK FREEPORT—Around 250,000 direct and indirect jobs in the business-process outsourcing (BPO), transport, retail, food and construction sectors are expected to be generated as the upcoming investment of Megaworld Corp. takes shape in Pampanga.
Eugene Em Lozano, first vice president for sales and marketing of Megaworld Pampanga, said this would be realized with Capital Town Pampanga, described as the first integrated urban township in the north.
Located in the heart of the capital City of San Fernando, Capital Town Pampanga is envisioned to be the premier central business district of the North, set to provide a venue to showcase Capampangan talents.
Lozano, who spoke during Megaworld’s media thanksgiving at the Park Inn Hotel by Radisson Clark here on Wednesday, said it was only six months ago when the leading property developer first introduced its new project—Capital Town Pampanga.
Megaworld is confident with the project’s success, he said, as the province is poised for further development with the government looking to develop a master plan for better transportation with the improvement of the Clark International Airport and creation of a high-speed train system to the province.
“We have also received an overwhelming number of inquiries from top BPO companies interested to set up operations here in this township,” Lozano said.
Capital Town Pampanga is seen to embody Megaworld’s signature lifestyle concept of “live, work, play and learn” in one vibrant location after another, according to the company’s profile.
The Capital Town Pampanga is the 21st integrated urban township in Megaworld’s portfolio, “as we continue to build visions and self-sustaining communities for 28 years and counting, carrying the vision of Dr. Andrew L. Tan,” Lozano said.
“This 35.6-hectare, 10-year development plan will integrate residential, office, commercial, retail and institutional components, like we usually bring with our townships, along with other unique features such as the Rainwater Park—a catchment basin for storm water; a museum and mall to honor the glorious past of the defunct Pampanga Sugar Development Co., a Casa Emperador, and a Central Square, among other exciting things to look forward to in the township,” he added.
“This year, we started marketing the first component of the township—the Shophouse District, which are commercial lots that will highlight the local unique business concepts in one setting,” he said. “Just like in the beautiful cities of Europe, it will evoke neoclassical architecture with art deco details. There will also be places for civic purposes, such as the Events Trade Hall, an outdoor ampitheater and other complementary features like tribute statues of Capampangan heroes, native trees comparable to Japan’s cherry blossoms and cobblestone streets.”
“I am very happy to share with you that the response of the market has been overwhelmingly positive. The take-up exceeded our expectations, as we also saw a lot of interest from both the local market, as well as those coming from Manila, Quezon City, Makati and more, in which we appreciate the media’s support in communicating our vision out there,” Lozano said.
Land development started this year as Megaworld is now preparing to launch the other components of the township soon.