MARILAO, Bulacan —In the Philippines, where Christmas is celebrated the longest, many Filipinos are already beginning to count down the days to December 25.
Leading this Christmas tradition, SM Bulacan Malls officially began its holiday cheers with the launch of SM Supermalls’ iconic Christmas centerpieces.
This year, SM Supermalls chose Disney-themed Christmas decorations, with the magical holiday surprise of Mickey Mouse and friends.
Disney’s all-time favorite characters Mickey and Minnie Mouse recently made a debut at SM City Marilao and SM City San Jose del Monte during the lighting and unveiling of this year’s Christmas centerpiece.
Their first appearance in the province of Bulacan drew cheers from the ecstatic crowd in both malls.
“SM Supermalls’s Christmas centerpieces are what Bulakeños look forward to as the start of their holiday roll-outs,” SM City Marilao Mall Manager Bernadette D. Velasco said. “With our Christmas centerpieces, we want to enhance everyone’s shopping experience by creating timeless attractions that kids and adults are sure to enjoy.”
At SM City Marilao, a two-dimensional, enormous, life-size pop-up book adorns the 1,050- centimeter stretch of the mall atrium. The attraction allows guests to feel the magic as they step into the giant pop-up book and walk through Mickey and Minnie’s first Christmas scenes. Decorated with an array of holiday extravaganza, hand-painted seasonal ornaments and more than 1,000 twinkling lights, the life-size Mickey and Minnie Mouse figurines and intricately designed 2D story book, along with the 14- feet Christmas trees, form the Mickey and Minnie’s Disney Heritage Pop-up book.
Visually engaging the shoppers, Disney characters converged in alarge-scale production with meticulously executed music and dance numbers that took shoppers to a magical journey during the launch.
Meanwhile, the 13 x 13-meter interactive Christmas display highlighted SM City San Jose del Monte’s Christmas display. Festively decorated at the mall atrium, SM City San Jose’s Christmas Centerpiece drew inspiration from the classic Mickey and Minnie mouse comic storyboard layouts. Shoppers enjoyed having their pictures taken with life-size comic-book series that feature Mickey and Minnie. The attraction is also complemented by a 24-foot Christmas tree.
At SM City Baliwag, Olaf comes to life as the mall brings the magic and fun of winter with their 27-meter Christmas attraction. The mall’s Christmas centerpiece is inspired by the 2013 Walt Disney hit movie “Frozen.”
Highlighting Olaf’s frozen adventure, the snow village contains a life-size sleigh, a snow castle and a 24-foot Christmas tree. The unveiling included a performance that featured Queen Elsa, where she transformed the castle into a glimmering ice palace for the holidays.
Because Christmas is about bringing back and sharing love and compassion, gift giving to the underprivileged children and launching of Bears of Joy also highlighted the Christmas launches.
SM encourages shoppers to put a smile on children’s faces by purchasing the SM Care Bears of Joy for only P200. Shoppers get to keep one bear and donate another while proceeds together with the bears will be donated to charitable institutions nationwide.
With the unveiling of the Christmas Centerpieces, SM Bulacan Malls in Marilao, Baliwag and San Jose del Monte will stir up festive happenings in the next few weeks with dazzling entertainment, spectacular fireworks, holiday performances and special Christmas activities that will surely thrill shoppers, young and old.
![[FILE] T’boli women in traditional clothing weaving the sacred T’nalak cloth using abaca plant fibers, Koronadal, July 16, 2016.](https://businessmirror.com.ph/wp-content/uploads/2023/05/Tnalak.jpg)
