One tree at a time at Tagaytay Highlands

ACCORDING to a Chinese proverb, “The best time to plant a tree was 20 years ago. The second best time is now.”

For over two decades, Tagaytay Highlands has evolved from a mere weekend escape to an unmatched investment through meaningful reconnections with the family—all while being surrounded by splendid nature views and a lush flora and fauna. Alongside this is Tagaytay Highlands’s yearly endeavor of planting trees as part of its lifelong responsibility of upholding a healthy environment for today and for future generations.

On the morning of July 15, executives and employees of Tagaytay Highlands, Belle Corp. and Highlands Prime Inc., together with representatives from the Singaporean, Thai, Myanmar, and Lao PDR embassies, and Asean Centre for Biodiversity (ACB) delegates, planted a total of 335 saplings for this year’s Annual Tree Planting Activity held at the Lagoon Park at Plantation Hills.

The event began with the renewal of Tagaytay Highlands’ partnership with the ACB, its reliable and consistent ally in annual tree-planting initiatives and in sustaining community efforts to ensure that biodiversity-conservation measures are being implemented within the company’s operations. Tagaytay Highlands was recognized by the ACB as its “Friends in Biodiversity” when the partnership began in 2010. Tagaytay Highlands Club General Manager Claire Kramer opened the program, saying, “This One Tree at a Time project aims to give back love to our Mother Nature for providing us with great and wonderful resources. It is in small ways with great love that wonderful results come.”

ACB Executive Director Roberto Oliva thanked Tagaytay Highlands for partnering with them and briefly discussed the Philippines’s rich biodiversity including the other Asean countries. Tagaytay Highlands Club President Jerry Tiu concluded the event with a few words, saying, “We cannot compromise nature in our aim to deliver comfort and fun to members and guests. Together with nature, we make you all at home in this wonderful place.” He also reminded the participants that, “It is not the number of trees we plant, but the way we protect and love them that counts.

Fifteen years after Tagaytay Highlands founder Willy Ocier made a commitment of planting 1 million trees by 2050, more than half a million has been planted within the mountain resort complex. While the best leisure development in the country thrives to build first-class homes and offer world-class services for the Filipino elite, Tagaytay Highlands’s promise to preserve the finest in nature is also gradually coming into fruition one tree at a time.

Tagaytay Highlands is the premier mountain resort development of the SM Group in Tagaytay. Nestled among the highest elevations of the city, it is a leisure destination that speaks of exclusivity and luxury, where stunning nature views and a breezy, cool climate come together to redefine relaxation. For inquiries about owning a Highlands home, visit

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