ASIA’S first real-time shopper engagement app Snapcart officially launched in the Philippines its version fitted for Apple’s operating system (OS), with the end goal of tapping a fifth of the local population and, eventually, increase the number of its users by year-end.
The company is bullish on achieving this to replicate the success it made on the android platform, where it currently has about 97,000 downloads, following the kickoff in August 2016.
“iOS is a very big part of the Philippine market. It’s about 20 percent of smartphone users, and so we need to cater to that big margin of market, as well, and provide them with the value of Snapcart, which is getting cash backs from receipts,” said Mayeth Condicion, cofounder and chief data officer of Snapcart.
Now that the app is available on both iOS- and android-run devices, the firm is eyeing to have five times what the current data providers in the country are able to create.
“So, we want to be able to have more than 50,000 active users by the end of the year. I think, we’re very much on track to reach that,” she said.
Snapcart gives its users cashback incentives when they take a snap of receipts from groceries, pharmacies and cosmetics, which they can cash out through phone credits, bank-to-bank transfer and vouchers such as Zalora.
In return, data gathered from receipts provide real-time shopper insights to the app’s partner brands.
For users’ interactive experience, there is an in-app bonus page where they can accumulate coins just by filling out the surveys, watching videos or taking selfies with their favorite products.
Then, they can use these coins to increase their chances of getting cash and other perks, like shopping vouchers from Snapcart’s partner brands in the in-app game called Snaptastic.
Snapcart founder and CEO Reynazran Royono, iOS and Android users will receive the same features for both versions of the app.
The only difference, he said, will be the user interface design given the different design guidelines from Apple and Google.
The start-up company has been chosen by Google to be part of its Launchpad Space in San Francisco.
Taking a cue from this development, this mobile app is expected to also cater to other untapped retailers in the country.
“To improve our data further, we will introduce a new platform that can extract transaction information from traditional stores [i.e., sari-sari stores] that do not have the means to produce receipts. This will definitely strengthen our proposition in the markets we are in,” Royono said.
Globally, Snapcart has tied up with more than 75 brands of fast moving consumer goods.