ALVEO Land, a residential brand of Ayala Land Inc. (ALI), is celebrating a landmark achievement in its 15-year anniversary when it achieved a P38-billion gross take-up (without value-added tax) in 2016. Furthermore, it was a groundbreaking accomplishment for a company that posted a 30-percent compounded annual growth rate on gross sales. In 2003 the company generated P1 billion in gross, which surged to P38 billion in 2016.
Credit of its amazing run goes to the hardworking, energetic, aggressive and dynamic team, led by its President Jennylle Tupaz. The sterling performance has made Alveo the leading residential brand of ALI for four consecutive years. Moreover, Alveo has sold over 4,000 units—35 percent of the total take-up of ALI.
“We have been generating personal bests in the first two months of the year. And with all the planned launches, 2017 will be a record-breaking year for the company,” Tupaz said in a media briefing held recently at Bonifacio Global City (BGC).
Tupaz reported Alveo posted a sales take-up of P38 billion in 2016, with nine projects worth P22 billion offered as fresh inventory, consisting of residential lots and condominium units launched in Pampanga, Makati, Taguig, Laguna, Cavite and Davao.
In Davao Alveo posted P753 million in sales in the Patio Suites project. Meanwhile, Alveo Park Triangle reported a 65-percent take-up of its 182 units. Sales value
In Makati City, regarded as the country’s premier business district, Alveo has launched nine projects. These were the Krona Tower, The Columns (Ayala Avenue), The Columns (Legazpi), Senta, The Lerato, Escala Salcedo, Solstice (Circuit), Callisto (Circuit), The Stiles Enterprise Plaza, Alveo Financial Center and The Gentry.
Moreover, Tupaz noted ALI, through Alveo, is beefing up its office segment by developing the Alveo Financial Center, dubbed as the new power address in the country’s version of Wall Street. It is also pushing for the development of the Circuit, the former Philippine Racing Club, into mixed office-residential community.
In BGC/Taguig area Alveo has introduced six projects. These are Two Serendra, High Street South, High Street South Corp. Plaza, Park Triangle Corp. Plaza, Park Triangle Residences, Alveo Park Triangle Tower, Alveo Corp. Center and The Veranda (Arca South).
Alveo also went into high gear in the southern part of the metropolis by launching six projects in Laguna. These are Verdana Homes, Mamplasan, Treveia Nuvali, Venare Nuvali, Mirala Nuvali and Aveia.
In Cavite Alveo rolled out four projects. These are Verdana Homes Bacoor, Verdana Village Center, Westborough and Ardia Vermosa.
In Luzon Alveo has established its footprint with three projects in Pampanga. These are the Marquee Place, Marquee Residences and Montala.
As they say, the best is yet to come for Alveo as it expands further on its 15 year of business. Tupaz said the Ayala Land subsidiary will soon have more developments in Alabang, Cavite, Bulacan and Cagayan de Oro, as well as strengthen its current presence in major growth centers and Ayala Land estates nationwide.
This year a total of 16 project launches are planned in key locations all over the country, with approximately 5,000 units valued at P40 billion.
In 2016 Tupaz said 70 percent of the development projects by Alveo were based in Metro Manila, while 30 percent were positioned in the provinces.
Meanwhile, the Gentry has achieved a 60-percent (235 units) take-up of its 391 units. Total sales value of the Gentry is worth P4 billion.
This year Tupaz noted Alveo property-development projects in Metro Manila will be reduced at 60 percent, while the provincial coverage will be increased to 40 percent. “By going to this direction, we are supporting growth outside Metro Manila.”
Furthermore, Tupaz believes the infrastructure projects to be implemented by the Duterte administration unlocks areas that are not accessible before. The company is confident in reaching its targets, especially with strong investor confidence and steady economic growth in the country.
Alveo has developed a remarkable track record in consistently designing master planned communities with living and work spaces tailored to the needs of its upscale market.
“We value the strength of being an integral part of mixed-use communities, a position that is hard to match in terms of providing holistic lifestyles,” Tupaz said. “We will be launching more compelling formats that capitalize on the synergies within the Ayala Group. And, as we always ensure quality delivery of our developments, we are committed to enhancing our customer-service experience across all touchpoints.”
