YOUNG Filipino men have replaced women as shopaholics, latest statistics from OLX Inc. revealed.
The New York-based data hub online classifieds-site operator based its statement on information gathered by its data hub from search history and sessions on their platform in 2016. In a statement, the company said it found that the three biggest growth drivers for online shopping last year are furniture, sports and health items, and baby-related goods. Additionally, across all three categories, the majority are men aged between 25 and 34 years old.
For baby-related goods, 55 percent of shoppers are male, suggesting that more Filipino men are open to searching for quality items for their children.
“While it’s likely millennial men are first-time fathers, they’re more aware that not everything needs to be new for their babies since children outgrow a lot of items, fast,” the company said. “The top 5 items searched for in each category also give further insight to the life of the Pinoy millennial man.”
Additional findings based on OLX’s data suggest that millennial Filipino men are practical shoppers who are looking for the most lucrative deals when it comes to furnishing their homes. Looking at the popularly searched items, pieces like sofas, tables, cabinets and beds are all essentials when filling up their living space or bachelor pad, OLX said.
“Outside the home, millennial men are both adventurous and environment conscious.”
According to the company, its data “hint that their hobbies include motor, mountain and city biking.”
“This tells us that Pinoy millennial men are trying to find ways to dodge traffic jams and that they’re also concerned about leaving less of a carbon footprint in their quest for an adrenalin rush.”
Whether for their hobbies or for their homes, data also suggest that Pinoy millennial men highly do their research online and find communities who can help them stay informed about their chosen interest.
“More than the usual buy-and-sell transactions on our platform, it has also become an avenue for different communities to share information and foster camaraderie online,” OLX Marketing Head Jean Magboo was quoted in a statement as saying. “Aside from the exchange of items, tips and recommendations also get shared, too. Meetups become more than just a business deal, but an enriching experience—making it a win-win situation for both buyers and sellers.”
The increase in millennial Filipino men shopping online can also be attributed to communities that are present in platforms like OLX, according to the company. Millennial women also have communities that continue to grow, especially for those into fashion, makeup and fitness, it added.
SIDEBAR 1
Top 5 Searches for Furniture
- Sofa set, sala set or sofa bed
- Tables
- Cabinet
- Bed
- TV
SIDEBAR 2
Top 5 Searches for Sports and Health Items
- Bikes
- Helmet
- Motorcycle
- Bike Parts
- Scooter
SIDEBAR 3
Top 5 Searches for Baby Stuff
- Crib
- Stroller
- Baby Shoes
- Walker
- Baby Clothes
*Source: OLX Data Hub