LOCAL executives of Vivo Mobile Communications Co. Ltd., the world’s fifth-largest smartphone manufacturer, believes selfie and basketball are going to be the firm’s marketing combination to be a dominant player in the Philippine market.
On January 21 Vivo Philippines office launched a new model in a star-studded event held at a shopping center in Pasay City.
“As we all know, the Philippines is the selfie capital of the world and Filipinos like to take selfies,” Vivo Philippines Vice President Hazel Bascon said in an interview with the BusinessMirror at the sidelines of the event. “We need to give the best experience to our consumers and that is why we are focusing on selfie.” Since it is the company’s flagship phone, Bascon said the V5 Plus will be positioned for the high-end market. Furthermore, she said the phone is being positioned for the millennials market.
In its third-quarter 2016 report, the International Data Corp. (IDC) said Vivo was in fifth spot, with a 5.9-market share, behind Samsung (21 percent), Apple (12.5 percent), Huawei (9.3 percent) and Oppo (7.1 percent). Vivo is the second-largest vendor in the People’s Republic of China, according to IDC, citing third-quarter 2016 shipments and market-share data.
Bascon said Vivo Philippines will leverage on the popularity of Stephen Curry, an American professional basketball player and the official endorser of all Vivo phones. “Getting [him] has a big impact for us because users can associate the values of Curry to our company,” Bascon said. “Being a global premium brand, we want to share the same values of Curry, such as being energetic, full professional and hardworking.”
Bascon said the local subsidiary is bullish on the brand’s prospects in the Philippines. “All our dealer partners are saying that Vivo is the most aggressive and the fastest-growing brand so far.”
Vivo has around 200 dealer-partners nationwide. Bascon said Vivo first built its presence in the major cities in the National Capital Region, Cebu and Davao. She said they plan to expand outside these areas via the V5 model.
The V5 has dual front-facing cameras with the primary front camera coengineered with Sony Corp. The secondary 8-megapixel camera was designed to collect depth-of-field information for improved self-portrait quality.
Furthermore, the V5 carries an advanced selfie technology that features a “bokeh” effect—a background-blurring photography filter. The technology is matched by Vivo’s enhanced face beauty algorithm that allows users to take radiant selfies with no need for editing or correction. It also has a “selfie soft light” feature, which makes taking selfies possible even in poor lighting conditions.
The rear camera carries a 1/2.8-inch 16-megapixel sensor for ultraclear and high-quality photos.
Image credits: Nonie Reyes