ORACLE Corp. unveiled on October 6 in San Francisco, California, its strategy for next generation Software as a Service (SaaS) Cloud offerings the company claims “blend third-party data with real-time analytics and behavioral inputs to create cloud applications [CA] that adapt and learn.”
According to Oracle, the result was an intelligent CA “that automatically offers individualized recommended actions and streamline the tasks of business users-such as human-resource or finance professionals.”
Called Adaptive Intelligent Applications (AIA), these next generation Cloud offerings are based on the insights contained within Oracle’s Data Cloud, which is a collection of more than 5 billion consumer and business profiles, with over 45,000 attributes.
“When activated, these new AIAs use Oracle’s Web-scale data and apply advanced data science to learn and ingest data about an organization’s users and their behaviors to deliver targeted information to customers and employees,” the company said in a statement. “The insights from these deep analytics build a knowledge base that helps improve business results across organizations.”
“There is a huge opportunity to monetize digital business through machine learning applications and analytics,” Ray Wang, principal analyst at Constellation Research Inc., said in the statement.
“A company’s data is its most valuable weapon. To remain competitive today, companies must access their information in real time to intelligently forecast and grow,” said Steve Miranda, Oracle’s executive vice president of applications development, .
Oracle’s announcement came as the International Data Corp. (IDC) said “vendor revenue from sales of infrastructure products [server, storage and Ethernet switch] for cloud information technology [IT], including public and private cloud, grew by 14.5 percent year-over-year to $7.7 billion in the second quarter of 2016, ahead of renewed hyperscale growth expected in the second half of the year.”
IDC said the overall share of cloud IT infrastructure sales climbed to 34.9 percent in the second quarter of 2016, up from 30.6 percent a year ago.