GERMAN-based market research organization GfK reported that Oppo is now the second best-selling smartphone brand in the Philippines.
GfK’s latest survey showed that Oppo increased its market share from 3.2 percent in July last year to 8.6 percent in July, more than double its share from last year. The smartphone brand also rose from third spot in June 2016 at 8.5 percent, to second last July, a statement by the Philippine office of the Chinese manufacturer Oppo Electronics Corp. said.
“Our increasing shares show how we are able to capture what Filipinos want in a mobile device,” Oppo Brand Marketing Manager Stephen Cheng was quoted in the statement as saying. “We not only meet consumer demands for quality smartphones, but we also offer them at more affordable prices. This is an important factor that paved the way for our growth over the past year.”
According to International Data Corp. (IDC), Oppo followed Samsung in terms of overall smartphone shipment in Southeast Asia (SEA) in the second quarter.
“Oppo moved to second position for the first time,” IDC said. “Despite Oppo’s continued marketing investments to build a solid brand equity for its F1 family, it was the Neo model that drove up its volume.”
Oppo Philippines, meanwhile, attributed its rising popularity to its F1 series, “whose selfie-enhancing features won over the Filipino’s fondness for taking pictures of themselves.” The company introduced the F1 phone in February this year, followed by the F1 Plus in April.
“Competitive price points and heavy marketing activities in a now crowded market are the key driving factors for the budget conscious SEA market,” Jensen Ooi, market analyst, IDC Asia Pacific client devices research, was quoted in a statement as saying. Ooi said smartphones priced at less than $150 make up for 68 percent of total smartphone shipments in the second quarter.
Total smartphone shipments in the SEA region recorded nearly 28 million units in the second quarter, IDC said. “This reflects an 18.1-percent increase quarter-on quarter and continued positive growth year-on-year of 6.5 percent.