BUDDING franchisees eyeing for the best franchise company to invest in now have a mark to follow as to which brand is legitimate and has an excellent and developed franchise program.
Francorp Philippines Vice President for Marketing and Strategy Sam Christopher Lim said potential franchise buyers now only have to look for the Francorp’s Franchise Quality Seal—a seal of excellence that is awarded to professional franchisors who have grown their franchise businesses under the highest standards of quality—when scouting for prospects. “The Francorp Franchise Quality Seal is a testament to the quality of the franchise program and to the franchisor’s credibility, two key considerations that potential franchisees look for in a franchise business—more trust from potential franchisees can only spell further growth for any franchisor,” Lim emphasized. The seal also gives franchisor an edge over competitors—both here and abroad—as their brand will now be associated with industry giants, like Jollibee, Max’s Fried Chicken, Goldilocks, The Generics Pharmacy and Potato Corner, all of which have been developed by Francorp Philippines into strong franchise businesses.
Given that franchisors have to undergo a rigid quality exam to get the seal, it sets the benchmark for quality among its franchise clients.
For a franchisor to be awarded the Franchise Quality Seal, it must be found to have exhibited the highest standards of quality in terms of systems; products and services; franchisee support; financials;
and training.
Likewise, the franchise company must have its systems updated regularly, and must have consistency in the quality and delivery of its products and services across all its stores.
It must also exhibit profitable operations, both for its company-owned and franchised stores, while providing franchisees adequate training on a regular basis.
Moreover, the franchisor must be proactive in supporting its franchisees. It must provide strong leadership and ensure compliance of operational standards and procedures within its franchise network, all the while building up the brand and promoting the image of the franchise.
The seal, however, will only be valid for a limited time to ensure the quality of the franchise program as it faces market changes and changing consumer needs. It can be renewed after Francorp reaudits the program and the franchisees of the brand.
Francorp prides itself as the developer of notable franchise brands, such as Jollibee, Max’s Restaurant, Goldilocks, Penshoppe, The Generics Pharmacy, Potato Corner, Reyes Haircutters, Pancake House and Bench, among many others. In two decades, the group was able to develop more than 350 franchise concepts.
Francorp Philippines is part of the worldwide network of Francorp International. Organized in Manila in 1996, it is today’s premier and leading franchise-consulting firm in the Philippines, with successful franchises developed or assisted at various stages of their growth. The company’s franchise clients account for a quarter of the total franchises in the Philippine market. Francorp works nationwide with as many as 5,000 entrepreneurs a year through franchise seminars, events, media and other marketing activities.
In 1995 the Philippine Retailers Association (PRA) gave birth to the Philippine Franchise Association (PFA). After a year, business partners Samie Lim, Manny Siggaoat and Ma. Alegria Sibal-Limjoco brought in Francorp from Chicago, US, to Manila. Lim, the universally acknowledged “Father of Philippine Franchising,” is now the chairman, and Limjoco, the PFA-awarded “Woman Icon of Franchising,” is the vice chairman of Francorp Philippines.
Together with PRA executives, Lim and Limjoco founded the PFA. And for more than two decades, the franchising organization has expanded its members from less than a hundred to more than 300 members at present, mostly from the consumer food, services, fashion and apparel sectors.
With the Asean Economic Integration now in full swing, Francorp is proud to say that its homegrown clients can now take on the global franchise players with ease,” the younger Lim added.