LENOVO Corp. may be seeking growth in sales of its personal-computer (PC) segment by touting the device’s capability in the gaming sector.
In a statement on July 14, Lenovo said its IdeaPad Y700 “is scoring high with players in both game and work enjoyment modes.”
The world’s largest PC maker cited the device’s screen, display, keyboard, speakers, Intel Quad-Core i7 processor, 2.6 kilogram weight and 15-inch frame as features the company said gamers can warm up to.
Lenovo’s marketing tack came as both Gartner Inc. and International Data Corp. (IDC) said the company remains the world’s largest seller of PCs in the second quarter.
According to Gartner, Lenovo maintained the No. 1 position in worldwide PC shipments in the second quarter, despite a 2.2-percent decline in units from the same period last year.
“Lenovo remained the worldwide PC market leader, and continued its strong growth in the US market,” IDC said in a separate statement.
According to IDC, Lenovo’s lead in the share of total PC shipments shrunk over the past year from 1.8 percent a year ago to 0.4 percent this quarter.
In the second quarter Lenovo shipped 13,202 units as against the 13,511 units it shipped in the same period last year, IDC data showed.
Gartner’s data puts Lenovo’s worldwide shipment in the second quarter of the year at 13,198 units as against the 13,491 units the company shipped in the same quarter last year.
“This was the fifth consecutive quarter of global PC shipment declines for Lenovo,” Gartner said. “The company experienced double-digit growth in the US mobile PC market, but Emea [Europe, the Middle East and Africa] continued to be a challenge due to inventory build during the quarter. In Asia Pacific Lenovo’s shipments declined, but the decline was less than the overall average in the region.”
According to IDC, Lenovo’s “margin of leadership has fluctuated since Lenovo took the lead in 2013.”
The second quarter of 2015 “marked the largest lead Lenovo has ever held and the company boosted its overall share to a peak of 21.7 percent” in the fourth quarter of last year, IDC said.