Lamudi:  Property hunters turn to online real-estate providers

GLOBAL property portal Lamudi said the Internet is fast becoming the main tool to find real estate to buy or lease in Asia, including the Philippines, where almost half of the population is online.

Lamudi Global Cofounder and Managing Director Philipp Hermann said online businessmen and entrepreneurs are expecting to see the growth of their companies, given that many people are now switching online.

This is not only observable in the region, but also in Latin America, the Middle East and Africa.

“We are already seeing this trend occur within the online real-estate sector, as more and more house hunters in the emerging markets turn to property platforms like Lamudi to find their dream home,” he said.

As per the research recently conducted by the company engaging agents and brokers in this island nation, 91 percent of property professionals observed a significant growth in online inquiries in 2015.

This holds true as 46 percent of the country’s population of around 100 million are connected to the Web.

Filipinos are spending an astonishing amount of time online, with an average of 5.2 hours per day.

“That makes us the second-highest Internet-consuming country per capita in the entire world. Only Brazil spends more time online than we do in the Philippines,” Lamudi Philippines and Managing Director Jacqueline van den Ende said during the company’s recent event in partnership with property developer Megaworld.

“And that’s not only online; it’s especially mobile. So mobile is the next big thing for us,” she said.

Compared to the United States with only 27 percent, around 29 percent of Web usage in the Philippines is from mobile.

While the Internet penetration is at 44 percent, 40 percent is from mobile.  “Lamudi gets 45 percent of traffic on mobile. So we are a mobile first company,” she said.

This real-estate web site provider is now present in 34 nations in Asia, the Middle East, Africa and Latin America, with over 800,000 real-estate listings across its network worldwide.

In the Philippines it is the leading real-estate listings web site at present. Without citing exact figures, van den Ende said their platform’s huge amount of page views and visits are indicative of how much more possible buyers and renters look on the Web to explore their increased real-estate choices.



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