ASTRO Malaysia Holding Berhad and Globe Telecom Inc. has recently entered into a memorandum of understanding to offer Tribe over-the-top (OTT) video services to Filipino customers.
The agreement also indicated the “strategic intent” of both parties to collaborate on content opportunities that will be distributed on Tribe and other platforms across the region.
Tribe is an OTT service for Association of Southeast Asian Nations video consumers, which was recently launched in Indonesia. The service offers live and on-demand content comprising sports, Asian movies and television series, including popular Korean soaps.
“As part of our Asean expansion, Tribe is exploring opportunities to extend its reach to the Philippines by partnering with Globe,” Astro COO Henry Tan was quoted in a statement as saying. “This is a win-win collaboration, leveraging off Tribe and Astro’s invested platforms and core competencies to deliver great content to Filipino consumers.”
Recognizing the importance of local and differentiated content, Tan added Tribe and Globe look forward to more discussions on the collaboration of content tailored to the Filipino audience, for distribution on Tribe and other available platforms. Additionally, he said Tribe encourages participation from content creators and producers in the Philippines and across the region. To differentiate itself from traditional OTT players, Tribe focuses on building a community of fans who are highly and socially engaged with each other around the content they consume.
“We will achieve this by enabling fan-driven participatory activities to heighten the consumption experience, which we expect will align well with the social nature of Filipino consumers, particularly the younger demographic,” Tan noted.
Globe Telecom Chief Commercial Officer Albert de Larrazabal also shared that the company formed a solid portfolio of content based on the interests of our customers—whether music, movies, sports and others.
“Astro is a partner that offers complementary strengths to bolster our offerings,” de Larrazabal was quoted in the statement as saying. “This will be the first time that we will play an active role in cocurating content with a partner, further strengthening our offers that match our customer profile.”
De Larrazabal added the company will be able to offer Tribe via mobile or home broadband-plan bundles soon.
Customers will also be able to “cast” Tribe’s content onto a larger screen with the use of the Google Chromecast device.