By Vernon Velasco
CERAMIC-tile leader Mariwasa celebrates its 50th with the same unadulterated vision: Produce ceramic products that would meet world standards for excellence and relevance. Indeed, what 50 years only did to an august company that has become part of almost every tiled and durable Filipino home is to deep-seat the tradition of more excellence and relevance.
This tradition is epitomized by Mariwasa’s golden-year thematic: a wonderful, one-of-a-kind set of tile designs grouped into three avant-garde subthemes: “Morphology” (innovation inspired by biomimicry and organic forms); “Indie-fluence” (designs that celebrate individuality and cultural heritage); and “Innotheraphy” (designs that induce relaxing and healing effects), tailor-fit for modern urban consumers.
“Mariwasa is always committed to being constantly in step with the demands of an upbeat, young and upwardly mobile market,” VP for Sales and Marketing Jakkrit Suwansilp said at the 21st Worldbex of Mariwasa’s latest collection, which is seen to strongly complement the industry mover and shaker’s push for total home solution, which was held at the World Trade Center in Pasay City on March 16. “We are launching innovative designs that reflect the preferences of an important segment of our market, the millennials.”
Inextricably hinged on this commitment to innovation, Mariwasa pioneered manufacturing both wall and floor tiles in a gamut of colors and sizes. With each Mariwasa tile comes a firm commitment to product excellence fully supported by extensive research and development, innovative design and some of the most modern production facilities and processes in the Philippines, all of which are now operating under ISO 9001:2000 and PNS/ISO 13006 quality standards. These trendsetting products are designed by a pool of renowned creatives and designers.
This brand promise is what is, was and ever will be for Mariwasa. And now that the industry leader is golden, it ever does everything that it does as it is wont to do: Set the bar high for quality standard, coupled with utmost commitment to customer satisfaction. In other words, to remain excellent and relevant.
