RIGHT on time for the holiday season, Krispy Kreme opened its 75th store on December 20 in Baguio City.
Krispy Kreme is one of the international brands under Max’s Group Inc. (MGI).
Krispy Kreme also developed exclusively for the Baguio branch the Double Chocolate Strawberry Cake. This is in line with the tradition of MGI to partner with the local community and in their own small way, help uplift the community.
Since strawberries are grown here, the strawberry line was chosen as Baguio’s specialty, and only here can Krispy Kreme enthusiasts find it, along with the world-famous hot melt-in the mouth Original Glazed doughnuts.
Krispy Kreme, for instance, developed its mango doughnuts when it opened a branch in Cebu, mangoes being the area’s top agricultural product.
Customers can also be assured of clean fresh strawberries topping their treat, as Krispy Kreme has partnered with the La Trinidad Organic Practitioners, a certified farmers’ group that strictly monitors its members on their safe organic-farming practices to supply their strawberry needs.
“Krispy Kreme is delighted to reach another milestone, having grown into an international retailer of 75 thriving stores in the Philippines in a span of nine years,” said Arianne Valinton, marketing manager for Krispy Kreme Philippines.
Krispy Kreme is an international franchise retailer of premium-quality sweet treats, including the signature Original Glazed doughnut. With a flagship store in Bonifacio High Street in Fort Bonifacio, Taguig City, the company has offered the highest quality doughnuts and great-tasting coffee since 2006 in the Philippines.
“We made sure that the Baguio branch will be a factory store,” said Sharon Fuentebella, CEO of Krispy Kreme. “This ensures that everything served in the store will be coming out fresh from its kitchen.
Everybody has special memories of Baguio and having a branch here has just always been in my plan.”
Fuentebella is a third-generation member of the original Max family and carried on the tradition of hard work and hands-on management of their enterprises. She said they were raised, trained on the job bottom up. Fuentebella worked as a cashier in a Max store in San Francisco, California, treated like a regular employee with no extra allowances.
Fuentebella’s mother, a daughter of Maximo and Mercedes, the couple that started Max in 1945, loves to tell the story how her late mother would proceed to the market with her bayong to buy the chickens for the restaurant after dropping them off at school.
“Krispy Kreme will be our own legacy to the Max Group of Companies,” Fuentebella said.
Kripsy Kreme Baguio is at the SM Cyberzone 11.
Image credits: Nonoy Lacza