APPLE products are known for their world-class quality and excellent durability. That’s why they are much sought after despite being sold at premium prices. In order to keep up with the high demand for its products, Apple had to outsource its production to other companies, and one of them is the Hali-Power, which was founded in 2003.
Hali became the first “Apple authorized manufacturer” in China in 2009 and its MiLi brand, which is based in Shenzhen City, the biggest electronic market in Asia, has also became an Apple-authorized brand.
A group of Philippine media, including this writer, recently visited its massive factory at the Dakan Science and Technology Park, which houses the futuristic MiLi Showroom, manufacturing, distribution and corporate offices of Hali-Power. We were toured around the manufacturing plant and saw the future products of the brand.
In Shenzhen City, you will see electronics, chargers, phones, batteries, connectors, power banks, light-emitting diode products, etc., and it’s difficult to tell if they are knock-offs or authentic because they produce hundreds and hundreds of them in minutes in China. But not MiLi, whose products can’t be copied—each one is like a piece of delicate artwork.
“We think about what people’s needs are and we care about the future,” Hali-Power founder and CEO Harry Zhu said. “In China we have more than seven offices and 15 Hali-Power distributing shops. We also have more than 4,000 end retailer shops to sell our Hali-Power brand digital camera battery packs and the MiLi brand new fashion products. We have more than 30 exclusive agents around the world for our new products under the MiLi brand,” Zhu said.
Ninety-five percent of Apple-authorized Apple Premium Reseller retail stores across the country are now selling MiLi smart products and over 22 different airlines worldwide have established close partnerships with MiLi. All of these demonstrate that MiLi is becoming an international brand.
One product is called the MiLi iData. It is a professional external-storage device for Apple, Android and most common smartphones. It instantly extends storage on your device and categorizes your files to facilitate mobile office. This user-friendly gadget allows simultaneous operation and charging. MiLi iData is very handy and it is great for storing photos, especially when you’re traveling.
Another product is the MiLi Pure—a skin-moisture detector made with crystals from Swarovski. MiLi Pure is a top-of-the-line, smart product that tests the moisture condition of your face, eyes or hands in just five seconds of use. It interfaces with a smartphone app that helps you track and record each test’s data. It then comes up with a reference number that indicates the effectiveness of your moisturizer.
The app also offers detailed skin analysis and skin-care tips. With the assistance of MiLi Pure, the user will be able to make the precise choice of cosmetic products that will meet the needs of his or her skin. In addition, the sparkling crystals from Swarovski provide an elegant look to the MiLi Pure.
Another product which is important nowadays, especially when you’re always under the sun, is the MiLi Skinmate UV Detector. It is a smart ultraviolet detector which can detect UV intensity in real time and provide instant protection suggestions based on your skin type any time, any where. MiLi’s exclusive smartphone app can accurately monitor the duration of your sunscreen’s effectiveness and will remind you when to reapply sunscreen lotion to protect your skin from the danger of ultraviolet rays. The app also assists you to choose the right UV-proof products.
“We are currently developing a product from Apple that promises to give our competitors a run for their money. “We believe that excellent design can make life better and different, we are delighted to bring fashion and stylish products to our end-users all over the world,” Zhu added.
In the Philippines MiLi is known as a company that offers premium-quality products, which can be found in more than 300 outlets, such as Power Mac Centers, Rustan’s, Rockwell Center, Greenbelt 3, SM Malls, SM Appliance and computer stores nationwide. “At present, there are more than 60 million end-users enjoying Hali-Power and MiLi quality products. In the future, we will do our best to provide great value to our customers,” said Edbert Tiu, president of MiLi Philippines.
Image credits: Tet Andolong